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How Seismic uses Backstory

6%

“deals that used ClosePlan closed at a 6% higher rate than those that didn't”

As published on backstory.ai. Captured by usedby on Oct 7, 2026.

What happened

Seismic uses Backstory to automatically capture and match rep activity data (emails, calls, meetings) to the right accounts and opportunities in Salesforce. It also uses ClosePlan to run account planning and MEDDIC deal qualification inside Salesforce instead of in offline documents.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Seismic, not ours.

  • 98%“Backstory's Data Foundation gave Seismic 98% matching accuracy across the tools reps use every day.”
  • 150,000“The result was 150,000 additional contacts added to the database, and for the first time, leaders could ask 'are we doing the right things?' and actually get a data-backed answer.”

ClosePlan moved account planning into Salesforce and kept it there. Org charts, account context, deal qualification via MEDDIC - all standardized, all live, all in the same place.

From the page. backstory.ai, captured Oct 7, 2026

Backstory has been instrumental in helping us identify gaps that need to be filled. If reps aren't in a multi-threaded deal with stakeholders, Backstory can flag that, which allows us to take action.

Toby Carrington, CHIEF BUSINESS OFFICER, Seismic. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 6%CheckedPrinted word for word on the page, near the name of Seismic.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Seismic.
  • Seismic uses BackstoryCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20 hours“Our three AI power users alone saved 20 hours of manual work this month.”Seismic uses ClickUp. Another tool at Seismic75-85%“Manual data entry time reduced by 75-85%”AMD uses Backstory. Another customer of Backstory1,000+Seller hours saved per yearFive9 uses Backstory. Another customer of Backstory