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How Mitel uses Backstory

100%

customer-facing deals impacted

As published on backstory.ai. Captured by usedby on Oct 7, 2026.

What happened

Mitel's sales organization uses Backstory to see customer engagement data on Salesforce account and opportunity pages, check whether key contacts such as economic buyers have been reached, and prioritize account coverage. Managers use the data in deal reviews, and sellers use SalesAI for account summaries and plans.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Mitel, not ours.

Mitel now has engagement data showing up directly on the account page in Salesforce - no extra clicking required. Sellers, SEs, and even service delivery managers are connected to the platform.

From the page. backstory.ai, captured Oct 7, 2026

I can actually see it for the first time. That person is really engaged, but that person isn't - and he's important. I need to get to him.

Jonathan Buckle, SVP Americas, Mitel. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 100%CheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Mitel.
  • Mitel uses BackstoryCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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