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How Octave uses Backstory

30%

“30% increase in meetings with existing customers”

As published on backstory.ai. Captured by usedby on Oct 7, 2026.

What happened

Octave's sales organization uses Backstory to automatically capture sales activities and contacts into its CRM, assess pipeline health, and ground sales coaching and account handoffs in engagement data.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Octave, not ours.

  • 25%“25% increase in net new business meetings - 9,000 new business meetings generated”
  • 746,000“Backstory automatically captured 746,000 sales activities and matched them to the right accounts and opportunities.”
  • 80,000“It also ingested 80,000 new contacts into CRM with accurate account role and affiliation data.”

Backstory automatically captured 746,000 sales activities and matched them to the right accounts and opportunities. It also ingested 80,000 new contacts into CRM with accurate account role and affiliation data.

From the page. backstory.ai, captured Oct 7, 2026

With Backstory data, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.

Eric Chapman, VICE PRESIDENT SALES OPERATIONS AND ENABLEMENT, OCTAVE, Octave. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 30%CheckedPrinted word for word on the page, near the name of Octave.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Octave.
  • Octave uses BackstoryCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

3,300+ hours“Saved 3,300+ hours through automated workflows.”Octave uses Gem. Another tool at Octave75-85%“Manual data entry time reduced by 75-85%”AMD uses Backstory. Another customer of Backstory1,000+Seller hours saved per yearFive9 uses Backstory. Another customer of Backstory