Backstory vs Gong: who uses which
Customers, public proof and the companies that use both.
On usedby, 20 companies use Backstory and 40 use Gong. No company is listed with both yet. Gong leads among the Marketing Tech companies on usedby that use either tool.Latest check Oct 7, 2026: 48 of 60 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Backstory, Gong, or both
Every company with a public proof for at least one of the two tools.
20
use only Backstory
0
companies use both
40
use only Gong
20 companies use only Backstory, 40 use only Gong and 0 use both, out of the 60 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 7, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Backstory, Gong or both: a share of the companies on usedby, not of the market.
Backstory onlyBothGong only
More common with Gong
- Marketing Tech9 of the 9 Marketing Tech companies on usedby that use either tool use Gong.
- HR & Recruiting8 of the 8 HR & Recruiting companies on usedby that use either tool use Gong.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
BackstoryGongWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Backstory
deals that used ClosePlan closed at a 6% higher rate than those that didn't
Seismic
Vendor case study, backstory.ai, captured Oct 7, 2026
30% increase in meetings with existing customers
Octave
Vendor case study, backstory.ai, captured Oct 7, 2026
Gong
No reviewed story for Gong yet.
Questions about Backstory and Gong
Which is used more, Backstory or Gong?
Gong has more customers on usedby: 40 against 20 for Backstory.
Do companies use both Backstory and Gong?
usedby has not found a company with a confirmed or observed line on both Backstory and Gong yet.
Who uses Backstory?
20 companies on usedby, each with the public page that shows it. See who uses Backstory.
Who uses Gong?
40 companies on usedby, each with the public page that shows it. See who uses Gong.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.