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How AMD uses Backstory

75-85%

“Manual data entry time reduced by 75-85%”

As published on backstory.ai. Captured by usedby on Oct 7, 2026.

What happened

AMD's global sales organization uses Backstory to standardize account planning and opportunity qualification across regions. It runs account plans and MEDDIC scorecards in Backstory, with leaders reviewing deal details inside Salesforce to coach reps earlier.

Summary written by usedby from the source page, in English. The figures are those of Backstory and AMD, not ours.

  • 30 minutes“Regional pipeline review cut from an afternoon to 30 minutes”

Before Backstory, getting a clear picture of the top 10 deals in a region took an entire afternoon. Now it takes 30 minutes in Salesforce.

From the page. backstory.ai, captured Oct 7, 2026

Our sales hygiene has already come leaps and bounds. Backstory allows us to run a much tighter ship and provide proactive coaching around leading metrics.

Reagan Lucas, SALES PROCESS COACH, AMD, AMD. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 75-85%CheckedPrinted word for word on the page, near the name of AMD.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of AMD.
  • AMD uses BackstoryCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

80%“80% HR resolution time reduction”AMD uses Kore.ai. Another tool at AMD1,000+Seller hours saved per yearFive9 uses Backstory. Another customer of Backstory30 hours“Pipeline reviews reduced from 30 hours per week to a few hours - with better output”Lily AI uses Backstory. Another customer of Backstory