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How Five9 uses Backstory

1,000+

Seller hours saved per year

As published on backstory.ai. Captured by usedby on Oct 7, 2026.

What happened

Five9, a cloud contact center software company, uses Backstory to automatically capture sales activities from emails, meetings, and calls into Salesforce and to calculate account engagement scores that feed its forecasting tool. It also uses Backstory opportunity scorecards to standardize deal qualification inside Salesforce.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Five9, not ours.

  • 200,000+“200,000+ sales activities automatically captured and matched in CRM”

Five9 came in wanting better data. What they built was a fully enabled, data-driven sales org. Reps got 1,000+ hours back from manual CRM work. Leaders stopped relying on seller self-reporting and started coaching from engagement scores.

From the page. backstory.ai, captured Oct 7, 2026

With Backstory, we've removed the guesswork from our sales process and set our sellers up for success.

Esther Friend, FORMER VP OF SALES EFFICIENCY AND TRANSFORMATION, Five9. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 1,000+CheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Five9.
  • The numbers in our summaryCheckedEach one is printed on the page.
  • Five9 uses BackstoryCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

75-85%“Manual data entry time reduced by 75-85%”AMD uses Backstory. Another customer of BackstoryAVEVA uses BackstoryAnother customer of Backstorysix months“roll out their experimentation platform six months ahead of schedule”Twilio uses Harness. Same industry: Telecommunications