10%
“with an adoption rate of 10% of users, we are aiming to raise the amount of listings on the marketplace by 1%”
As published on photoroom.com, October 2025. Checked by usedby on Oct 9, 2026.
What happened
Mercari integrated Photoroom's API into its seller listing flow so sellers can blur the background of item photos with a single button in the live camera. This lets sellers avoid showing messy or private spaces, which had caused some to postpone or abandon listings.
Summary written by usedby from the source page, in English. The figures are those of Photoroom and Mercari, not ours.
- 2-3 months“A small team of 3-4 engineers at Mercari brought the feature from initial discussion to production in 2-3 months.”
After launching the ability to blur listings' backgrounds, there was very significant boost in average number of items published by casual sellers, and a positive impact across all segments
Photoroom helps sellers build confidence to showcase the products they're most passionate about. By boosting sellers' confidence when taking listing photos, anyone can list anything, anywhere, at any time.
What the story claims, and what we checked
What we compared with the page.
- The figure: 10%CheckedPrinted word for word on the page, near the name of Mercari.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Mercari.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- Mercari uses PhotoroomCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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