How Motorpoint uses Bloomreach
40%
“The team estimates that it saved 40% of their time per week in manual campaign work.”
As published on bloomreach.com, December 2025. Checked by usedby on Oct 18, 2026.
What happened
Motorpoint, a UK retailer of nearly new and used cars, replaced Salesforce Marketing Cloud with Bloomreach's Loomi AI platform to automate email journeys. It uses unified browsing and engagement data to trigger follow-ups such as abandoned browse campaigns and to insert personalized vehicle recommendations into emails.
Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Motorpoint, not ours.
- 50%“Motorpoint has also seen a 50% uplift in email performance on product recommendation campaigns compared to previous generic follow-up emails.”
The team rapidly deployed new automated journeys — including abandoned browse campaigns, post-inquiry nurture sequences, and re-engagement flows — without requiring developer support.
The platform is incredibly easy to use, and it’s helped our team work so much more efficiently. It’s genuinely raised our standards and made it effortless to handle a bigger workload. We’ve seen real improvements thanks to its thoughtful design and user-friendly features.
What the story claims, and what we checked
What we compared with the page.
- The figure: 40%CheckedPrinted word for word on the page, near the name of Motorpoint.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Motorpoint.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- Motorpoint uses BloomreachCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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