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How One Identity uses Profound

ConfirmedVendor case study · Checked Oct 8, 2026
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The use case: how One Identity deploys Profound

One Identity's SEO team uses Profound to track visibility, citations, sentiment and average position in AI answer engines. They use the citation data to pick which publisher pages to target for outreach and to build their own on-site content meant to be cited.

More reported results

Figures published in Profound’s case study. They are not independently measured by usedby.

~4%

Non-brand citation share reached ~4% in a broad, objective marketplace.

In the customer’s words

Profound helps us see the new customer journey as it is today and gives us levers to influence it.
Ali Sayyed, SEO Lead, One Identity — Source

Profound users in Cybersecurity

Companies in the same sector, with public evidence.

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More stories

Go straight to the source

Based on Profound’s published case study. We check the public evidence; the results are reported by the vendor.

tryprofound.com
Last checked
Oct 8, 2026
tryprofound.comCaptured Profound case study about One IdentityOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 30%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of One Identity.

  • One Identity uses ProfoundChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Climbed from about No. 5 to No. 2 against true market competitors
From the page. tryprofound.com