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How Popeyes UK uses Bloomreach

+8%

“+8% increase in revenue since Loomi AI adoption”

As published on bloomreach.com, March 2024. Captured by usedby on Oct 8, 2026.

What happened

Popeyes UK uses Bloomreach as a single customer data platform to tie offline in-restaurant purchases from kiosks and tills to customer profiles. It runs a QR-code prize wheel campaign and uses Loomi AI to personalize loyalty communications.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Popeyes UK, not ours.

  • 20%“20% of kiosk and till orders now matched to loyalty profiles”
  • 300,000+“300,000+ rewards delivered through the “Chicken Spinner””
  • 3x“3x more likely to return within 30 days (loyalty participants vs. non-participants)”
  • £6k“£6k in weekly sales linked to prize redemption campaigns”

Popeyes now collects valuable offline data from receipts, guest Wi-Fi, and post-purchase surveys to feed into Loomi AI.

From the page. bloomreach.com, captured Oct 8, 2026

One of the main reasons we moved to Bloomreach is because of how difficult it is to work when you have your single customer view separated from your marketing platforms. It is hard to work like that. It is significantly easier to work when everything is contained in the same CDP.

David Carey, Chief Technology Officer, Popeyes UK, Popeyes UK. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: +8%CheckedPrinted word for word on the page, near the name of Popeyes UK.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Popeyes UK.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Popeyes UK uses BloomreachCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

27%“With interest-based targeting, Dream Car Giveaways grew email revenue 27% over its 2025 average in just 90 days.”Dream Car Giveaways uses Bloomreach. Another customer of Bloomreach4.3 PPincrease in redeemed personal offersCoop uses Bloomreach. Another customer of Bloomreach20%“20% revenue uplift from triggered programs with real-time customer data powering every send.”Charles Tyrwhitt uses Bloomreach. Another customer of Bloomreach