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How Proper Propaganda uses Scrunch

5x

“Leads have increased 5x since Proper Progpandana launched its GEO program”

As published on scrunch.com. Captured by usedby on Oct 8, 2026.

What happened

Proper Propaganda, a tech PR and GEO agency, uses Scrunch to run its own AI search optimization program, tracking prompts across AI platforms, monitoring bot traffic and citations, and auditing site pages. It is also using the same approach for its clients.

Summary written by usedby from the source page, in English. The figures are those of Scrunch and Proper Propaganda, not ours.

  • 695“As of May 2026, Proper Propaganda is the No. 1 most visible agency overall across 695 tracked prompts.”

Leads have increased 5x since Proper Progpandana launched its GEO program, and the agency has closed significant revenue directly attributable to AI search.

From the page. scrunch.com, captured Oct 8, 2026

Scrunch has been invaluable to us. It’s the backbone of all of our GEO work—whether for ourselves or our clients. We’d be flying the plane blind without it.

Jackson Wightman, Founder and Managing Partner, Proper Propaganda. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 5xCheckedPrinted word for word on the page, near the name of Proper Propaganda.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Proper Propaganda.
  • Proper Propaganda uses ScrunchCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

4x“4x growth in new paying customers per month since adopting Scrunch”Runpod uses Scrunch. Another customer of Scrunch370%“a 370% increase in web traffic from LLMs over the past 3 months”Tinybird uses Scrunch. Another customer of ScrunchClapping Dog Media uses ScrunchAnother customer of Scrunch