The use case: how Purpose Brands deploys Webflow
Purpose Brands uses Webflow Enterprise as the shared web front-end layer across its fitness and wellness brands, replacing a fragmented set of separately run sites. It provides a common component system and a localization model for international markets, so capabilities built once can be reused across brands.
More reported results
Figures published in Webflow’s case study. They are not independently measured by usedby.
Over the first three months, the US site generated 6.4% more leads.
website-to-lead conversion rose 0.92 percentage points
AI sources accounted for 41% of Anytime Fitness sessions after migration
an 86% reduction in per-locale migration time
In the customer’s words
Webflow lets us build something great once, then reinvest the time we save in the customer experience. We spend less time maintaining what exists and more time building what’s nextOther companies using Webflow
Customers across industries, with public evidence.
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Based on Webflow’s published case study. We check the public evidence; the results are reported by the vendor.
webflow.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 20%Checked
Printed word for word on the page, near the name of Purpose Brands.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Purpose Brands.
- Purpose Brands uses WebflowChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Anytime Fitness saw business results move soon after migration. Over the first three months, the US site generated 6.4% more leads. In the opening two weeks, year-over-year lead growth reached 20%, while website-to-lead conversion rose 0.92 percentage points.