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What AI does Amazon use?

E-commerce & D2C · amazon.com

41

AI tools in use at Amazon

3 confirmed 38 observed

Amazon uses 41 AI tools: TruefanAI, D-ID, Runway, and Tavus (Video Generation & Editing), AdCreative, Beautiful, Descript, and Pepper Content (Marketing), CrewAI, Flowise, and Mem0 (LLM Ops & Frameworks), Airtable and ClickUp (Project & Workspace Mgmt), and 28 other tools. 3 are confirmed by a published story, quote or press release; 38 are listed on the vendor's own pages.Latest check Oct 8, 2026: 37 of 41 tools checked, from 68 public sources.

Website
amazon.com
AI tools in use
41Median for the 53 E-commerce & D2C companies on usedby: 1
Latest check
October 8, 202637 of 41 tools checked so far

Every AI tool at Amazon

41 lines, each linked to the public page behind it. Open a row to see the dated capture.

ToolTeamFirst public proofProofSource
CerebrasLLM Inference—cerebras.ai
CrewAILLM Ops & Frameworks—crewai.com
TruefanAIVideo Generation & Editing—truefan.ai
AdCreativeMarketing—adcreative.ai
AirtableProject & Workspace Mgmt—airtable.com
BeautifulMarketing—beautiful.ai
Browse AIEngineering—browse.ai
BubbleNo-Code & Internal Tools—bubble.io
ClickUpProject & Workspace Mgmt—clickup.com
ClineAI Code Assistants—cline.bot
Common RoomSales Prospecting & EnrichmentOn or before Nov 2025commonroom.io
Credo AIAI Security & Governance—credo.ai
D-IDVideo Generation & Editing—d-id.com
DeepLGeneral Writing Assistants—deepl.com
DescriptMarketing—descript.com
FlowiseLLM Ops & Frameworks—flowiseai.com
GammaPresentations & Slides—gamma.app
HexData Cloud & Analytics—hex.tech
Hugging FaceML Ops & Training—huggingface.co
HyperboundSales Training & Coaching—hyperbound.ai
IntercomCustomer Service AutomationOn or before Nov 2024intercom.com
Mem0LLM Ops & Frameworks—mem0.ai
OtterMeeting Assistants—otter.ai
Pepper ContentMarketing—pepper.inc
PhotoroomMarketing—photoroom.com
RetoolNo-Code & Internal ToolsOn or before Oct 2024retool.com
RunwayVideo Generation & Editing—runway.com
SanasCustomer Service Automation—sanas.ai
Stable DiffusionImage Generation & Editing—stability.ai
TanaMeeting Assistants—outliner.tana.inc
TavusVideo Generation & Editing—tavus.io
UnstructuredDocument & Process Intelligence—unstructured.io
VEEDVideo Generation & Editing—veed.io
WarpAI Code Editors—warp.dev
WellSaidVoice Generation & Audio—wellsaid.io
Wispr FlowProductivity Utilities—wisprflow.ai
WondercraftVoice Generation & Audio—wondercraft.ai
WorkatoAutomation & Integration—workato.com
Yellow.aiChatbots & Live Chat—yellow.ai
You.comAI Search & Research—you.com
ZoomInfoSales Prospecting & Enrichment—zoominfo.com

“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.

In Amazon's own words

Published results, each linked to its dated source. We quote, we do not score.

Inference is the moment a model actually does something useful for a customer, and right now, speed and performance are the bottleneck. What we've built with Cerebras solves that: by splitting the inference workload across Trainium and the CS-3, and EFA connecting them, each system does what it's best at. The result is inference that's an order of magnitude faster and higher performance than what's available today.
David Brown, Vice President, Compute & ML Services, Cerebras. Source, Captured Oct 7, 2026

Amazon compared to other E-commerce & D2C companies

Amazon uses 41 AI tools. The median among the 53 E-commerce & D2C companies on usedby is 1. 52 of its 52 peers use fewer.

These counts cover public proof only. A company can use tools that no public page names.

AI tools per company

53 E-commerce & D2C companies on usedby, by number of AI tools

  1. 37 companies with 1 tool
  2. 6 companies with 2 tools
  3. 3 companies with 3 tools
  4. 1 company with 4 tools
  5. 1 company with 5 tools
  6. 1 company with 6 tools
  7. 1 company with 7 tools
  8. 3 companies with 8 tools or more

What its peers use that Amazon does not

Questions about AI at Amazon

What AI tools does Amazon use?

Amazon uses 41 AI tools: Cerebras, CrewAI, TruefanAI, AdCreative, Airtable, Beautiful, Browse AI, Bubble, ClickUp, Cline, Common Room, Credo AI, D-ID, DeepL, Descript, Flowise, Gamma, Hex, Hugging Face, Hyperbound, Intercom, Mem0, Otter, Pepper Content, Photoroom, Retool, Runway, Sanas, Stable Diffusion, Tana, Tavus, Unstructured, VEED, Warp, WellSaid, Wispr Flow, Wondercraft, Workato, Yellow.ai, You.com, and ZoomInfo. 3 are confirmed by a published story, quote or press release, and 38 are listed on the vendor's own pages.

Does Amazon use Kustomer?

usedby has not found a public page showing that Amazon uses Kustomer. Kustomer is the most used AI tool among the 53 E-commerce & D2C companies on usedby: 9 of them use it. See who uses Kustomer.

How does Amazon compare to other E-commerce & D2C companies?

Amazon uses 41 AI tools. The median among the 53 E-commerce & D2C companies on usedby is 1, and 52 of its 52 peers use fewer tools. These counts cover public proof only.

How does usedby know which AI tools Amazon uses?

Each tool is linked to a public page that names Amazon: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Amazon, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.