AI in E-commerce & D2C: what 53 companies use
Which AI tools the E-commerce & D2C companies on usedby use, area by area, with the public page behind each line.
53
companies with a public AI tool
usedby lists 53 E-commerce & D2C companies with at least one public AI tool. Kustomer is the most used: 9 of them (17%). Then come iAdvize (4) and Ada (3). They use 2.8 AI tools on average. Amazon (41 AI tools) and Shopify (18 AI tools) use the most.Latest check Oct 8, 2026: 130 of 148 public lines checked. Shares are of the 53 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.
Who uses what
AI tools per area at the 8 E-commerce & D2C companies with the most tools on usedby. Areas are tool categories: too few lines name the team.
| Company | Support & CX | Operations & Workflow | Engineering & Data | Marketing & Content | Legal & HR | Creative & Design | Sales & Growth |
|---|---|---|---|---|---|---|---|
 Amazon | Intercom, Sanas, and Yellow.ai | ClickUp, Wispr Flow, Airtable, Workato, and Unstructured | Cerebras, Hex, Bubble, Mem0, Hugging Face, Browse AI, CrewAI, Cline, Retool, Credo AI, Warp, and Flowise | DeepL, Pepper Content, Beautiful, AdCreative, and Gamma | 0 | Runway, D-ID, TruefanAI, Descript, VEED, Stable Diffusion, Tavus, and Photoroom | Hyperbound, Common Room, and ZoomInfo |
 Shopify | Zendesk AI | FloQast, Lindy, Airtable, Gumloop, Guru, Ramp, and Zapier | Nebius AI Cloud, fal, GitHub copilot, Cursor, ChatGPT, and Claude | Surfer | 0 | HeyGen and Descript | Apollo |
 Wayfair | Sierra and Level AI | ClickUp | Arize AI, Cognition, and Baseten | Jasper | hireEZ | D-ID | 0 |
 Relex | 0 | n8n | ChatGPT, Snowflake, and Claude | Anyword | 0 | 0 | HubSpot and 6sense |
 Carvana | 0 | ServiceNow | Claude, Torq, and Snowflake | 0 | Juicebox and Harvey | 0 | 0 |
| Intercom | Relevance AI, Pigment, and Reclaim | 0 | AirOps | 0 | 0 | 0 | |
 Sonos | CallMiner | Guru | Cursor | 0 | Beamery | 0 | 0 |
 Chewy | Moveworks | 0 | Recall | 0 | 0 | 0 | 0 |
Scroll sideways for more areas.
Amazon has AI tools in 6 of these 7 areas. Engineering & Data holds the most tools at these companies: 29 in total.
Where AI lands
Share of the 53 E-commerce & D2C companies on usedby with at least one tool in each area.
Support & CX is the most covered area: 32 of the 53 companies (60%). Research & Knowledge is the least covered, with 2 (4%).
Newest changes
New tools across the 53 E-commerce & D2C companies on usedby, last 90 days.
How to choose AI tools in E-commerce & D2C
For each of the most used categories, the tool most E-commerce & D2C companies on usedby use, and the next one. Based on public use, not on our opinion.
Ada is next, with 3.
Live Person is next, with 2.
Pepper Content is next, with 2.
ClickUp is next, with 2.
53 E-commerce & D2C companies on usedby
Each company links to its AI stack and the proof behind each tool.
- Amazon41 tools
- Shopify18 tools
- Wayfair9 tools
- Relex7 tools
- Carvana6 tools
Lightspeed5 tools
- Sonos4 tools
- Chewy3 tools
Flipkart3 tools
Finn3 tools
Xiaomi2 tools
Casper2 tools
HelloFresh2 tools
Zappos2 tools
Lyka2 tools
Terminal X2 tools
Commercetools1 tool
BarkBox1 tool
Brooklinen1 tool
Chatbooks1 tool
Daily Harvest1 tool
Dollar Shave Club1 tool
Loop Earplugs1 tool
Mouser1 tool
paperchase1 tool
POOLCORP1 tool
Quince1 tool
Ruggable1 tool
Spryker1 tool
Stitch Fix1 tool
Questions about AI in E-commerce & D2C
What is the most used AI tool in E-commerce & D2C?
Kustomer. 9 of the 53 E-commerce & D2C companies on usedby use it (17%). iAdvize (4) and Ada (3) come next. See who uses Kustomer.
Which E-commerce & D2C companies use the most AI tools?
On usedby: Amazon (41 AI tools), Shopify (18 AI tools), and Wayfair (9 AI tools).
Which Customer Service Automation tool do E-commerce & D2C companies use?
Kustomer, used by 9 of the 53 E-commerce & D2C companies on usedby. Ada is next, with 3.
Which Chatbots & Live Chat tool do E-commerce & D2C companies use?
iAdvize, used by 4 of the 53 E-commerce & D2C companies on usedby. Live Person is next, with 2.
How does usedby count AI use in E-commerce & D2C?
Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the E-commerce & D2C companies on usedby, not the whole industry.