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AI tools used in Commerce & Retail: 604 companies, with public proof

The AI tools that the 604 Commerce & Retail companies on usedby use, ranked by the companies with a confirmed or observed proof. Each line links to the public page behind it.

Last updated October 9, 2026

604

companies with a public AI tool

usedby lists 604 Commerce & Retail companies with at least one public AI tool. Bloomreach is the most used: 27 of them (4%). Then come HighRadius (24) and Augury (21). They use 1.7 AI tools on average. Amazon (40 AI tools) and PepsiCo (18 AI tools) use the most.Latest check Oct 9, 2026: 999 of 1,044 public lines checked. Shares are of the 604 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.

Top AI tools in Commerce & Retail

Ranked by the 604 Commerce & Retail companies on usedby with a confirmed or observed proof. Job-post signals are counted apart, never ranked.

Bloomreach4% (27)
HighRadius4% (24)
Augury3% (21)
Movable Ink3% (20)
Retool3% (20)

Bloomreach is the most used AI tool among the 604 Commerce & Retail companies on usedby: 27 of them (4%) use it. HighRadius follows with 24 (4%).

AI in Commerce & Retail, on usedby

More than 500 companies tracked on usedby belong to Commerce & Retail. They spread across Consumer Goods, Retail and E-commerce & D2C with more than 100 each, Marketplace with more than 70 and Restaurants & Food Services with more than 60. Amazon, Coca-Cola, Walmart, Unilever, Red Bull, Starbucks, Procter & Gamble and PepsiCo are among the well-known names listed here, each with a confirmed or observed proof.

Bloomreach, HighRadius, Augury, Movable Ink, Retool and Paradox are among the most used tools. Operations & Workflow groups HighRadius, Augury and FloQast, while Marketing & Content brings together Bloomreach, Movable Ink and DeepL. Customer service runs on Kustomer, Zowie and Crescendo in Support & CX. Engineering & Data shows Retool, Monte Carlo and Cursor, and GitHub Copilot and Cline also appear for coding. Paradox, HireVue and Humanly represent Legal & HR, and sales teams turn to HubSpot, Hyperbound and Apollo.

Where AI lands

Each family of AI tools, by the Commerce & Retail companies on usedby that use one, with the tools they use most.

  1. Operations & Workflow186 companies, 31%
  2. Support & CX174 companies, 29%
  3. Engineering & Data148 companies, 25%
  4. Marketing & Content102 companies, 17%
  5. Legal & HR100 companies, 17%
  6. Creative & Design49 companies, 8%
  7. Meeting & Voice31 companies, 5%
  8. Research & Knowledge25 companies, 4%

In their own words

Verbatim quotes from Commerce & Retail companies, each linked to the page it comes from.

What may be normal activity for one user may be anomalous for another. Darktrace recognizes that distinction, even when the user doesn’t, and takes action,
Eric Bixby, Director of Infrastructure and Security at CCBN
Coca-Cola · on Darktrace · Source
We're packaging the Labelbox solution and redistributing it across all our business units around the globe. So this is no longer just an R&D solution, it's a corporate solution,
Mercy Chang, Senior Purchasing Manager
Procter & Gamble · on Labelbox · Source
What used to take months, AI is doing in real time,
Angela Yanes, Director of Product Operations
eBay · on Airtable · Source
Usually, it would take me, what, like six hours to produce this.
Maria Crosas, Product Manager
Nestlé · on Murf · Source
If you're considering trying Synthesia, don't get ready, get started.
Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics
Heineken · on Synthesia · Source

Well-known Commerce & Retail companies on usedby

Each with the AI tools a public page shows it uses.

  • Amazon

    Retool, Intercom, Photoroom, Airtable and 36 more

  • Coca-Cola

    Augury, Blip, Insider One, Leena AI and 10 more

  • Walmart

    Airtable, AdCreative.ai, Pactum, ChatGPT and 6 more

  • Unilever

    HighRadius, Locus, Gupshup, Abnormal AI and 4 more

  • Red Bull

    Bloomreach, HighRadius, Jotform, Airtable and 1 more

  • Starbucks

    HighRadius, AdCreative.ai, Sapia.ai, Fyxer AI and 1 more

  • Procter & Gamble

    HighRadius, Listen, Harvey, and Labelbox

  • PepsiCo

    HighRadius, Augury, Monte Carlo, Miro and 14 more

  • Nestlé

    HighRadius, Augury, Paradox, Locus and 9 more

  • eBay

    Cursor, Airtable, HubSpot, Spellbook and 7 more

  • Mars

    DeepL, Phenom, Abacus.AI, Sonar and 3 more

  • LG

    Mixpanel, Spellbook, Cline, Luminance and 2 more

Who uses what

AI tools per area at the 8 Commerce & Retail companies with the most tools on usedby. Areas are tool categories: too few lines name the team.

AI tools per area at the Commerce & Retail companies with the most tools
CompanyOperations & WorkflowSupport & CXEngineering & DataMarketing & ContentLegal & HRCreative & DesignMeeting & Voice
AmazonClickUp, Wispr Flow, Airtable, Workato, and UnstructuredIntercom, Sanas, and Yellow.aiCerebras, Hex, Bubble, Mem0, Hugging Face, Browse AI, CrewAI, Cline, Retool, Credo AI, Warp, and FlowiseDeepL, Pepper Content, AdCreative.ai, and Gamma0Runway, D-ID, TruefanAI, Descript, VEED, Stable Diffusion, Tavus, and PhotoroomWondercraft, Tana, Otter, and WellSaid
PepsiCoHighRadius, Miro, Kognitos, LlamaIndex, Celonis, and AuguryYellow.aiCredo AI, Traversal, Arize AI, CrewAI, Abnormal AI, and Monte CarloOcoya and QlooHireVueHeyGenMurf
ShopifyFloQast, Lindy, Airtable, Gumloop, Guru, Ramp, and ZapierZendesk AINebius AI Cloud, fal, GitHub Copilot, Cursor, ChatGPT, and ClaudeSurfer0HeyGen and Descript0
Coca-ColaAuguryBlip, Leena AI, and MoveworksGitHub Copilot and DarktraceInsider One, Typeface, and OptimoveSirion and ValenceD-ID and DescriptNyota
NestléLocus, Augury, and HighRadiusLeena AI, Blip, and CognigyAbnormal AI0HireVue, Paradox, and ValenceSynthesiaMurf
ToastWorkato, Coda, Reducto, and ServiceNowResolve, Giga, and IntercomClaude, Snowflake, and Cursor0Harvey and BrightHire00
eBayKore.ai and Airtable0Cursor and ClineBeautiful.ai and WordtuneSpellbook, Textio, and Gemremove.bg0
FanaticsRamp, FloQast, and LevelpathSprinklr, Sierra, and DecagonLiveKit and SnowflakeMovable Ink00Replicant and Fellow

Scroll sideways for more areas.

PepsiCo has AI tools in 7 of these 7 areas. Engineering & Data holds the most tools at these companies: 34 in total.

Newest changes

New tools across the 604 Commerce & Retail companies on usedby, last 90 days.

Sep 5 – Oct 5CarrefourStartedFigma
Jul 28 – Aug 28flaschenpostStartedRetool
Jun 14 – Aug 12CarMaxStartedSierra

604 Commerce & Retail companies on usedby

Each company links to its AI stack and the proof behind each tool.

Showing 30 of 604.

Questions about AI in Commerce & Retail

What AI tools do Commerce & Retail companies use?

Bloomreach comes first: 27 of the 604 Commerce & Retail companies on usedby use it, with a confirmed or observed proof (4%). HighRadius (24), Augury (21), Movable Ink (20), and Retool (20) come next. See who uses Bloomreach.

How many Commerce & Retail companies use AI tools?

usedby lists 604 Commerce & Retail companies with at least one public AI tool. This counts the companies usedby tracks, not the whole industry.

What AI coding tools do Commerce & Retail companies use?

On usedby: Cursor (13), GitHub Copilot (4), and Cline (3), counted among the 604 Commerce & Retail companies with a confirmed or observed proof of the tool.

What AI customer support tools do Commerce & Retail companies use?

On usedby: Kustomer (14), Zowie (12), and Crescendo (11), counted among the 604 Commerce & Retail companies with a confirmed or observed proof of the tool.

What AI sales tools do Commerce & Retail companies use?

On usedby: HubSpot (4), Hyperbound (4), and Apollo (3), counted among the 604 Commerce & Retail companies with a confirmed or observed proof of the tool.

How does usedby count AI use in Commerce & Retail?

Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, most saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Commerce & Retail companies on usedby, not the whole industry.