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What AI does Carlsberg use?

Consumer Goods · carlsberg.com

2

AI tools in use at Carlsberg

1 confirmed 1 observed

Carlsberg uses 2 AI tools: Synthesia (Video Generation & Editing) and Legora (Legal AI). 1 is confirmed by a published story, quote or press release; 1 is listed on the vendor's own pages.Latest check Oct 8, 2026: 2 of 2 tools checked, from 4 public sources.

AI tools in use
2Median for the 57 Consumer Goods companies on usedby: 2
Latest check
October 8, 20262 of 2 tools checked so far

Every AI tool at Carlsberg

2 lines, each linked to the public page behind it. Open a row to see the dated capture.

ToolTeamFirst public proofProofSource
SynthesiaVideo Generation & Editing—synthesia.io
LegoraLegal AI—legora.com

“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.

In Carlsberg's own words

Published results, each linked to its dated source. We quote, we do not score.

Synthesia has unleashed the potential for us. We're not restrained by budget anymore, or thinking 'is this important enough to film a video on?'
Polina Ananina, Senior Manager Integrated Supply Chain Group Capabilities, Synthesia. Source, Captured Oct 5, 2026

Carlsberg compared to other Consumer Goods companies

Carlsberg uses 2 AI tools. The median among the 57 Consumer Goods companies on usedby is 2. 28 of its 56 peers use fewer.

These counts cover public proof only. A company can use tools that no public page names.

AI tools per company

57 Consumer Goods companies on usedby, by number of AI tools

  1. 28 companies with 1 tool
  2. 11 companies with 2 tools
  3. 3 companies with 3 tools
  4. 4 companies with 4 tools
  5. 3 companies with 5 tools
  6. 2 companies with 6 tools
  7. 1 company with 7 tools
  8. 5 companies with 8 tools or more

What its peers use that Carlsberg does not

Questions about AI at Carlsberg

What AI tools does Carlsberg use?

Carlsberg uses 2 AI tools: Synthesia and Legora. 1 is confirmed by a published story, quote or press release, and 1 is listed on the vendor's own pages.

Does Carlsberg use HighRadius?

usedby has not found a public page showing that Carlsberg uses HighRadius. HighRadius is the most used AI tool among the 57 Consumer Goods companies on usedby: 14 of them use it. See who uses HighRadius.

How does Carlsberg compare to other Consumer Goods companies?

Carlsberg uses 2 AI tools. The median among the 57 Consumer Goods companies on usedby is 2, and 28 of its 56 peers use fewer tools. These counts cover public proof only.

How does usedby know which AI tools Carlsberg uses?

Each tool is linked to a public page that names Carlsberg: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Carlsberg, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.