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What AI does Coca Cola use?

Consumer Goods · coca-cola.com

16

AI tools in use at Coca Cola

6 confirmed 10 observed

Coca Cola uses 16 AI tools: Insider One and Optimove (Marketing Personalization & Ads), Blip (Chatbots & Live Chat), Darktrace (AI Cyber Defense), Eightfold (Recruiting & Talent Acquisition), and 11 other tools. 6 are confirmed by a published story, quote or press release; 10 are listed on the vendor's own pages.Latest check Oct 8, 2026: 13 of 16 tools checked, from 27 public sources.

AI tools in use
16Median for the 57 Consumer Goods companies on usedby: 2
Latest check
October 8, 202613 of 16 tools checked so far

Every AI tool at Coca Cola

16 lines, each linked to the public page behind it. Open a row to see the dated capture.

ToolTeamFirst public proofProofSource
BlipChatbots & Live Chat—blip.ai
DarktraceAI Cyber Defense—darktrace.com
EightfoldRecruiting & Talent Acquisition—eightfold.ai
Insider OneMarketing Personalization & Ads—insiderone.com
Leena AIInternal IT Support—leena.ai
OptimoveMarketing Personalization & Ads—optimove.com
AuguryIndustrial & Engineering AIOn or before Oct 2024augury.com
D-IDVideo Generation & Editing—d-id.com
DescriptMarketing—descript.com
GitHub copilotAI Code Assistants—github.com
Kore.aiEnterprise AI Platforms—kore.ai
MoveworksIT—moveworks.com
NyotaOperations—nyota.ai
SirionLegal AI—sirion.ai
TypefaceMarketing Copywriting—typeface.ai
ValenceHR & People Development—valence.co

“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.

In Coca Cola's own words

Published results, each linked to its dated source. We quote, we do not score.

Our experience with Insider One has been outstanding from the beginning. It has allowed us to work with a team that is constantly concerned with bringing us new ideas to improve the performance of our site.
Manager of Digital Channels at Coca-Cola, Manager of Digital Channels, Insider One. Source, Captured Oct 8, 2026
What may be normal activity for one user may be anomalous for another. Darktrace recognizes that distinction, even when the user doesn’t, and takes action,
Eric Bixby, Director of Infrastructure and Security at CCBN, Darktrace. Source, Captured Oct 7, 2026

Coca Cola compared to other Consumer Goods companies

Coca Cola uses 16 AI tools. The median among the 57 Consumer Goods companies on usedby is 2. 55 of its 56 peers use fewer.

These counts cover public proof only. A company can use tools that no public page names.

AI tools per company

57 Consumer Goods companies on usedby, by number of AI tools

  1. 28 companies with 1 tool
  2. 11 companies with 2 tools
  3. 3 companies with 3 tools
  4. 4 companies with 4 tools
  5. 3 companies with 5 tools
  6. 2 companies with 6 tools
  7. 1 company with 7 tools
  8. 5 companies with 8 tools or more

What its peers use that Coca Cola does not

Questions about AI at Coca Cola

What AI tools does Coca Cola use?

Coca Cola uses 16 AI tools: Blip, Darktrace, Eightfold, Insider One, Leena AI, Optimove, Augury, D-ID, Descript, GitHub copilot, Kore.ai, Moveworks, Nyota, Sirion, Typeface, and Valence. 6 are confirmed by a published story, quote or press release, and 10 are listed on the vendor's own pages.

Does Coca Cola use HighRadius?

usedby has not found a public page showing that Coca Cola uses HighRadius. HighRadius is the most used AI tool among the 57 Consumer Goods companies on usedby: 14 of them use it. See who uses HighRadius.

How does Coca Cola compare to other Consumer Goods companies?

Coca Cola uses 16 AI tools. The median among the 57 Consumer Goods companies on usedby is 2, and 55 of its 56 peers use fewer tools. These counts cover public proof only.

How does usedby know which AI tools Coca Cola uses?

Each tool is linked to a public page that names Coca Cola: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Coca Cola, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.