The use case: how Coca-Cola deploys Insider One
Coca-Cola's website uses Insider One for onsite personalization, including coupon code overlays, InStory full-screen mobile product stories, and social proof messages on product pages, to improve conversion and reduce bounce. It also uses Insider One's customer data platform to segment users for targeted product experiences.
More reported results
Figures published in Insider One’s case study. They are not independently measured by usedby.
a 12% increase in CVR in one month [via Social Proof]
a 29% decrease in bounce rate [via InStory]
In the customer’s words
Our experience with Insider One has been outstanding from the beginning. It has allowed us to work with a team that is constantly concerned with bringing us new ideas to improve the performance of our site.Other AI tools used by Coca-Cola
Other public relationships recorded on usedby.
Explore Coca-Cola’s AI stack
Insider One users in Consumer Goods
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Insider One’s published case study. We check the public evidence; the results are reported by the vendor.
insiderone.com- Source published
- Sep 8, 2026
- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 19%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Coca-Cola.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Coca-Cola uses Insider OneChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Coca-Cola achieved a 19% increase in CVR [via Coupon Overlays], a 12% increase in CVR in one month [via Social Proof], and a 29% decrease in bounce rate [via InStory].