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How Nissan India uses Insider One

53.6%

“a 53.6% increase in test drive bookings via exit intent overlays”

As published on insiderone.com, September 2026. Captured by usedby on Oct 8, 2026.

What happened

Nissan's marketing team uses Insider One's personalization suite and behavioral segmentation to show exit intent overlays and personalized banners on its website. These prompt visitors to request callbacks and book test drives.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Nissan India, not ours.

  • 39.8%“a 39.8% increase in test drive bookings via personalized banners”

By personalizing on-site experiences, Nissan achieved a 53.6% increase in test drive bookings via exit intent overlays and a 39.8% increase in test drive bookings via personalized banners.

From the page. insiderone.com, captured Oct 8, 2026

The exit intent template was simple to set up on our website, and we used Insider One's intuitive drag-and-drop editor to ensure it was perfectly Nissan-branded.

Digital Director, Digital Director, Nissan India. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 53.6%CheckedPrinted word for word on the page, near the name of Nissan India.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Nissan India.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Nissan India uses Insider OneCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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