The use case: how Levis deploys Insider One
Levi's uses Insider One's Agent One to make individual, fan-level engagement decisions (message, channel, timing, follow-up, offer) across its lifecycle and inactive-customer journeys, within marketing guardrails. It also uses Architect, Smart Recommender and Predictive RFM Segments for cross-channel journeys, product recommendations and customer segmentation.
More reported results
Figures published in Insider One’s case study. They are not independently measured by usedby.
The effort to build, test, and optimize journeys fell by 84%.
Against an equivalent rule-based journey using a control group, Agent One™ delivered 2.6X the reactivation rate.
Compared with an equivalent control group, Levi’s increased units per transaction by 47% and AOV by 52%.
The share of reactivated purchases requiring a discount fell by 72%, helping Levi’s bring fans back with less reliance on incentives.
In the customer’s words
Our team remains responsible for the strategy, customer promise, and guardrails, while Agent One™ handles more of the individual decisions needed to execute them.Other AI tools used by Levis
Other public relationships recorded on usedby.
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Insider One users in Fashion & Apparel
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Insider One’s published case study. We check the public evidence; the results are reported by the vendor.
insiderone.com- Source published
- Sep 11, 2026
- Last checked
- Nov 4, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 48%Checked
Printed word for word on the page, near the name of Levis.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Levis.
- The publication dateChecked
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- Levis uses Insider OneChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Across Agent One™-powered lifecycle journeys, Levi’s generated 48% more incremental net revenue than the holdout, accounting for discounts, cancellations, and returns.