3
AI tools in use at Puma
Puma uses 3 AI tools: Insider One (Marketing Personalization & Ads), Leena AI (Internal IT Support), and Sprinklr (Customer Service Automation). 2 are confirmed by a published story, quote or press release; 1 is listed on the vendor's own pages.Latest check Oct 8, 2026: 3 of 3 tools checked, from 4 public sources.
- Industry
- Fashion & Apparel
- Website
- puma.com
- AI tools in use
- 3Median for the 50 Fashion & Apparel companies on usedby: 1
- Latest check
- October 8, 20263 of 3 tools checked so far
Every AI tool at Puma
3 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Insider One | Marketing Personalization & Ads | — | insiderone.com | |
 Leena AI | Internal IT Support | — | leena.ai | |
 Sprinklr | Customer Service Automation | — | sprinklr.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Puma's own words
Published results, each linked to its dated source. We quote, we do not score.
Fashion apparel is a category in which customers pay close attention to reviews, so obtaining high-quality reviews was crucial for us. Thanks to Insider One's assistance, we achieved a 10X increase in the number of reviews within just one month. This significant improvement played a vital role in enhancing our official online store's relaunch.Puma compared to other Fashion & Apparel companies
Puma uses 3 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1. 40 of its 49 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
50 Fashion & Apparel companies on usedby, by number of AI tools
- 32 companies with 1 tool
- 8 companies with 2 tools
- 5 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 2 companies with 6 tools
- 1 company with 7 tools
- 1 company with 8 tools or more
What its peers use that Puma does not
Questions about AI at Puma
What AI tools does Puma use?
Puma uses 3 AI tools: Insider One, Leena AI, and Sprinklr. 2 are confirmed by a published story, quote or press release, and 1 is listed on the vendor's own pages.
Does Puma use Kustomer?
usedby has not found a public page showing that Puma uses Kustomer. Kustomer is the most used AI tool among the 50 Fashion & Apparel companies on usedby: 6 of them use it. See who uses Kustomer.
How does Puma compare to other Fashion & Apparel companies?
Puma uses 3 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1, and 40 of its 49 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Puma uses?
Each tool is linked to a public page that names Puma: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Puma, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.