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How Puma uses Insider One

27%

“a remarkable 27% overall increase in conversion rate compared to the pre-implementation period”

As published on insiderone.com, August 2026. Captured by usedby on Oct 8, 2026.

What happened

PUMA uses Insider One's onsite personalization tools on its relaunched ecommerce site, including Top Search, review-activation banners and web push, Social Proof and Tab Talk. These are used to improve product discovery, generate more customer reviews and convert hesitant shoppers.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Puma, not ours.

  • 10X“Within one month, the number of product reviews on PUMA's official online store increased more than 10X compared to the previous period.”
  • 6%“Top search increased search sessions by 6%, improving product discovery and page time.”
  • 6%“The combination of Social Proof and Tab Talk helped PUMA increase its conversion rate by 6% in just one month.”

Using Insider One's solution, we successfully enhanced our website to increase online revenue, and generate more customer reviews for our products. We were also able to reduce our bounce rate.

From the page. insiderone.com, captured Oct 8, 2026

Fashion apparel is a category in which customers pay close attention to reviews, so obtaining high-quality reviews was crucial for us. Thanks to Insider One's assistance, we achieved a 10X increase in the number of reviews within just one month. This significant improvement played a vital role in enhancing our official online store's relaunch.

Head of eCommerce Marketing and Operations, Head of eCommerce Marketing and Operations, Puma. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 27%CheckedPrinted word for word on the page, near the name of Puma.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Puma.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Puma uses Insider OneCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

53.6%“a 53.6% increase in test drive bookings via exit intent overlays”Nissan India uses Insider One. Another customer of Insider One6X“Belgian Cycling Factory achieved 6X faster campaign execution and ROI delivered within 6 weeks”Belgian Cycling Factory uses Insider One. Another customer of Insider One30X ROI“we've achieved 30X ROI by using Insider One's data to personalize our messaging.”Vogacloset uses Insider One. Another customer of Insider One