2
AI tools in use at New Balance
New Balance uses 2 AI tools: Insider One (Marketing Personalization & Ads) and Runway (Marketing). 1 is confirmed by a published story, quote or press release; 1 is listed on the vendor's own pages.Latest check Oct 8, 2026: 1 of 2 tools checked, from 2 public sources.
- Industry
- Fashion & Apparel
- Website
- newbalance.com
- AI tools in use
- 2Median for the 50 Fashion & Apparel companies on usedby: 1
- Latest check
- October 8, 20261 of 2 tools checked so far
Every AI tool at New Balance
2 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Insider One | Marketing Personalization & Ads | — | insiderone.com | |
 Runway | Marketing | — | runwayml.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
New Balance compared to other Fashion & Apparel companies
New Balance uses 2 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1. 32 of its 49 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
50 Fashion & Apparel companies on usedby, by number of AI tools
- 32 companies with 1 tool
- 8 companies with 2 tools
- 5 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 2 companies with 6 tools
- 1 company with 7 tools
- 1 company with 8 tools or more
What its peers use that New Balance does not
Questions about AI at New Balance
What AI tools does New Balance use?
New Balance uses 2 AI tools: Insider One and Runway. 1 is confirmed by a published story, quote or press release, and 1 is listed on the vendor's own pages.
Does New Balance use Kustomer?
usedby has not found a public page showing that New Balance uses Kustomer. Kustomer is the most used AI tool among the 50 Fashion & Apparel companies on usedby: 6 of them use it. See who uses Kustomer.
How does New Balance compare to other Fashion & Apparel companies?
New Balance uses 2 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1, and 32 of its 49 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools New Balance uses?
Each tool is linked to a public page that names New Balance: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find New Balance, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.