9
AI tools in use at Under Armour
Under Armour uses 9 AI tools: Colossyan and Runway (Video Generation & Editing), Smartly (Marketing Personalization & Ads), Snowflake (Data Cloud & Analytics), Vectra AI (AI Cyber Defense), and 4 other tools. 3 are confirmed by a published story, quote or press release; 6 are listed on the vendor's own pages.Latest check Oct 8, 2026: 7 of 9 tools checked, from 15 public sources.
- Industry
- Fashion & Apparel
- Website
- underarmour.com
- AI tools in use
- 9Median for the 50 Fashion & Apparel companies on usedby: 1
- Latest check
- October 8, 20267 of 9 tools checked so far
Every AI tool at Under Armour
9 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Smartly | Marketing Personalization & Ads | — | smartly.io | |
 Snowflake | Data Cloud & Analytics | — | snowflake.com | |
 Vectra AI | AI Cyber Defense | — | vectra.ai | |
 Colossyan | Video Generation & Editing | — | colossyan.com | |
 Factory | Autonomous Coding Agents | — | factory.com | |
 Frase | SEO & Content Strategy | — | frase.io | |
 Runway | Video Generation & Editing | — | runwayml.com | |
 Tidio | Customer support | — | tidio.com | |
 v0 | AI App Builders (GenUI) | — | v0.dev |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Under Armour's own words
Published results, each linked to its dated source. We quote, we do not score.
By leveraging CoWork and CoCo together, we've opened up access to insights at all levels — from the front lines all the way up to the executive suite.Under Armour compared to other Fashion & Apparel companies
Under Armour uses 9 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1. 49 of its 49 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
50 Fashion & Apparel companies on usedby, by number of AI tools
- 32 companies with 1 tool
- 8 companies with 2 tools
- 5 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 2 companies with 6 tools
- 1 company with 7 tools
- 1 company with 8 tools or more
What its peers use that Under Armour does not
Questions about AI at Under Armour
What AI tools does Under Armour use?
Under Armour uses 9 AI tools: Smartly, Snowflake, Vectra AI, Colossyan, Factory, Frase, Runway, Tidio, and v0. 3 are confirmed by a published story, quote or press release, and 6 are listed on the vendor's own pages.
Does Under Armour use Kustomer?
usedby has not found a public page showing that Under Armour uses Kustomer. Kustomer is the most used AI tool among the 50 Fashion & Apparel companies on usedby: 6 of them use it. See who uses Kustomer.
How does Under Armour compare to other Fashion & Apparel companies?
Under Armour uses 9 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1, and 49 of its 49 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Under Armour uses?
Each tool is linked to a public page that names Under Armour: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Under Armour, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.