6
AI tools in use at Nike
Nike uses 6 AI tools: Beautiful (Marketing), Fireflies (Operations), HighRadius (Finance & Accounting AI), Tana (Meeting Assistants), and 2 other tools. None is confirmed by a published story, quote or press release; 6 are listed on the vendor's own pages.Latest check Oct 8, 2026: 2 of 6 tools checked, from 7 public sources.
- Industry
- Fashion & Apparel
- Website
- nike.com
- AI tools in use
- 6Median for the 50 Fashion & Apparel companies on usedby: 1
- Latest check
- October 8, 20262 of 6 tools checked so far
Every AI tool at Nike
6 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
Beautiful | Marketing | — | beautiful.ai | |
Fireflies | Operations | — | fireflies.ai | |
HighRadius | Finance & Accounting AI | On or before Mar 2025 | highradius.com | |
Tana | Meeting Assistants | — | outliner.tana.inc | |
v0 | AI App Builders (GenUI) | — | v0.dev | |
Wordtune | General Writing Assistants | — | wordtune.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
Nike compared to other Fashion & Apparel companies
Nike uses 6 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1. 46 of its 49 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
50 Fashion & Apparel companies on usedby, by number of AI tools
- 32 companies with 1 tool
- 8 companies with 2 tools
- 5 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 2 companies with 6 tools
- 1 company with 7 tools
- 1 company with 8 tools or more
What its peers use that Nike does not
Questions about AI at Nike
What AI tools does Nike use?
Nike uses 6 AI tools: Beautiful, Fireflies, HighRadius, Tana, v0, and Wordtune. None is confirmed by a published story, quote or press release, and 6 are listed on the vendor's own pages.
Does Nike use Kustomer?
usedby has not found a public page showing that Nike uses Kustomer. Kustomer is the most used AI tool among the 50 Fashion & Apparel companies on usedby: 6 of them use it. See who uses Kustomer.
How does Nike compare to other Fashion & Apparel companies?
Nike uses 6 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1, and 46 of its 49 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Nike uses?
Each tool is linked to a public page that names Nike: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Nike, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.










