AI in Fashion & Apparel: what 50 companies use
Which AI tools the Fashion & Apparel companies on usedby use, area by area, with the public page behind each line.
50
companies with a public AI tool
usedby lists 50 Fashion & Apparel companies with at least one public AI tool. Kustomer is the most used: 6 of them (12%). Then come Insider One (5) and Databricks (4). They use 1.9 AI tools on average. Under Armour (9 AI tools) and Adidas (7 AI tools) use the most.Latest check Oct 8, 2026: 79 of 95 public lines checked. Shares are of the 50 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.
Most used tools
Share of the 50 Fashion & Apparel companies on usedby that use each tool
Kustomer is the most used AI tool among the 50 Fashion & Apparel companies on usedby: 6 of them (12%) use it. Insider One follows with 5 (10%).
Who uses what
AI tools per area at the 8 Fashion & Apparel companies with the most tools on usedby. Areas are tool categories: too few lines name the team.
| Company | Support & CX | Engineering & Data | Marketing & Content | Operations & Workflow | Creative & Design | Legal & HR | Meeting & Voice |
|---|---|---|---|---|---|---|---|
 Under Armour | Tidio | Vectra AI, Snowflake, Factory, and v0 | Frase and Smartly | 0 | Colossyan and Runway | 0 | 0 |
 Adidas | 0 | Sonar and Databricks | Jasper, Insider One, and Wordtune | HighRadius and ClickUp | 0 | 0 | 0 |
 Nike | 0 | v0 | Beautiful and Wordtune | HighRadius | 0 | 0 | Tana and Fireflies |
 GAP | 0 | Monte Carlo and Sonar | Insider One | Onyx, Within (formerly Klarity), and Zip | 0 | 0 | 0 |
 Skechers | 0 | Snyk | 0 | Uniphore | Ideogram | 0 | Krisp |
 Levis | 0 | 0 | Insider One | Levelpath | 0 | 0 | 0 |
 Pandora | 0 | Weights & Biases | Bloomreach and Movable Ink | 0 | 0 | 0 | 0 |
 Asics | 0 | 0 | Typeface | 0 | 0 | Sana and Spellbook | 0 |
Scroll sideways for more areas.
Under Armour has AI tools in 4 of these 7 areas. Marketing & Content holds the most tools at these companies: 12 in total.
Where AI lands
Share of the 50 Fashion & Apparel companies on usedby with at least one tool in each area.
Support & CX is the most covered area: 22 of the 50 companies (44%). Research & Knowledge is the least covered, with 3 (6%).
Newest changes
New tools across the 50 Fashion & Apparel companies on usedby, last 90 days.
How to choose AI tools in Fashion & Apparel
For each of the most used categories, the tool most Fashion & Apparel companies on usedby use, and the next one. Based on public use, not on our opinion.
Talkdesk is next, with 3.
Hightouch is next, with 1.
Bloomreach is next, with 1.
iAdvize is next, with 2.
50 Fashion & Apparel companies on usedby
Each company links to its AI stack and the proof behind each tool.
- Under Armour9 tools
- Adidas7 tools
- Nike6 tools
- GAP6 tools
- Skechers4 tools
- Levis3 tools
- Pandora3 tools
- Asics3 tools
Burberry3 tools
Puma3 tools
H&M2 tools
Hugo Boss2 tools
New Balance2 tools
Columbia2 tools
Samsonite2 tools
Skims2 tools
Everlane2 tools
American Eagle2 tools
Dolce & Gabbana1 tool
Prada Group1 tool
Lacoste1 tool
Urban Outfitters1 tool
Dunlop Sports1 tool
Mango1 tool
Allbirds1 tool
Aritzia1 tool
Away1 tool
Bestseller1 tool
Blackberrys1 tool
Cotopaxi1 tool
Questions about AI in Fashion & Apparel
What is the most used AI tool in Fashion & Apparel?
Kustomer. 6 of the 50 Fashion & Apparel companies on usedby use it (12%). Insider One (5) and Databricks (4) come next. See who uses Kustomer.
Which Fashion & Apparel companies use the most AI tools?
On usedby: Under Armour (9 AI tools), Adidas (7 AI tools), and Nike (6 AI tools).
Which Customer Service Automation tool do Fashion & Apparel companies use?
Kustomer, used by 6 of the 50 Fashion & Apparel companies on usedby. Talkdesk is next, with 3.
Which Data Cloud & Analytics tool do Fashion & Apparel companies use?
Databricks, used by 4 of the 50 Fashion & Apparel companies on usedby. Hightouch is next, with 1.
How does usedby count AI use in Fashion & Apparel?
Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Fashion & Apparel companies on usedby, not the whole industry.