7
AI tools in use at Adidas
Adidas uses 7 AI tools: Jasper and Wordtune (Marketing), Databricks (Data Cloud & Analytics), Insider One (Marketing Personalization & Ads), ClickUp (Project & Workspace Mgmt), and 2 other tools. 3 are confirmed by a published story, quote or press release; 4 are listed on the vendor's own pages.Latest check Oct 8, 2026: 5 of 7 tools checked, from 11 public sources.
- Industry
- Fashion & Apparel
- Website
- adidas.com
- AI tools in use
- 7Median for the 50 Fashion & Apparel companies on usedby: 1
- Latest check
- October 8, 20265 of 7 tools checked so far
Every AI tool at Adidas
7 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Databricks | Data Cloud & Analytics | — | databricks.com | |
 Insider One | Marketing Personalization & Ads | — | insiderone.com | |
 Jasper | Marketing | — | jasper.ai | |
 ClickUp | Project & Workspace Mgmt | — | clickup.com | |
 HighRadius | Finance & Accounting AI | On or before Jul 2025 | highradius.com | |
 Sonar | Code Quality & Security | — | sonarsource.com | |
 Wordtune | Marketing | — | wordtune.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Adidas's own words
Published results, each linked to its dated source. We quote, we do not score.
18.8%increase in revenue per user in one month via
Adidas uses Insider One. Vendor case study, Published Jul 21, 2026.60%latency reduction, cutting average response time
Adidas uses Databricks. Vendor case study, Captured Oct 2, 2026.Insider One's growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 18.8% increase in revenue per user in one month. Insider's tools are amazing.The GenAI infrastructure we built is already enabling use cases beyond product reviews,Adidas compared to other Fashion & Apparel companies
Adidas uses 7 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1. 48 of its 49 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
50 Fashion & Apparel companies on usedby, by number of AI tools
- 32 companies with 1 tool
- 8 companies with 2 tools
- 5 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 2 companies with 6 tools
- 1 company with 7 tools
- 1 company with 8 tools or more
What its peers use that Adidas does not
Questions about AI at Adidas
What AI tools does Adidas use?
Adidas uses 7 AI tools: Databricks, Insider One, Jasper, ClickUp, HighRadius, Sonar, and Wordtune. 3 are confirmed by a published story, quote or press release, and 4 are listed on the vendor's own pages.
Does Adidas use Kustomer?
usedby has not found a public page showing that Adidas uses Kustomer. Kustomer is the most used AI tool among the 50 Fashion & Apparel companies on usedby: 6 of them use it. See who uses Kustomer.
How does Adidas compare to other Fashion & Apparel companies?
Adidas uses 7 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1, and 48 of its 49 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Adidas uses?
Each tool is linked to a public page that names Adidas: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Adidas, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.