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How Adidas uses Insider One

259%

“How Adidas increased AOV by 259% and revenue per user by 18.5% in one month with Insider One”

As published on insiderone.com, July 2026. Captured by usedby on Oct 8, 2026.

What happened

Adidas uses Insider One's Web Suite, Category Optimizer and Smart Recommender to A/B test discounts across customer segments, reorganize the mobile navigation menu based on browsing history, and personalize homepage product recommendations.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Adidas, not ours.

  • 18.8%“Adidas improved profitability and discovery, increasing revenue per user by 18.8% in one month and boosting AOV by 259% alongside a 13% lift in conversion rate.”
  • 67.3%“Increasing products viewed per session on mobile by 67.3% with Category Optimizer”
  • 42.1%“Boosting profitability by 42.1% with highly-targeted coupon codes tailored for discount sensitivity”

Adidas improved profitability and discovery, increasing revenue per user by 18.8% in one month and boosting AOV by 259% alongside a 13% lift in conversion rate.

From the page. insiderone.com, captured Oct 8, 2026

Insider One's growth experts suggested exactly which tools to use to achieve our objectives. We implemented personalized product recommendations on the homepage and this helped us generate a 18.8% increase in revenue per user in one month. Insider's tools are amazing.

Senior eCommerce Manager, Senior eCommerce Manager, Adidas. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 259%CheckedPrinted word for word on the page, near the name of Adidas.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Adidas.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Adidas uses Insider OneCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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