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AI tools used in Fashion & Lifestyle: 196 companies, with public proof

The AI tools that the 196 Fashion & Lifestyle companies on usedby use, ranked by the companies with a confirmed or observed proof. Each line links to the public page behind it.

Last updated October 8, 2026

196

companies with a public AI tool

usedby lists 196 Fashion & Lifestyle companies with at least one public AI tool. Gorgias is the most used: 17 of them (9%). Then come Tidio (13) and Insider One (11). They use 1.4 AI tools on average. L'Oréal (12 AI tools) and Under Armour (9 AI tools) use the most.Latest check Oct 9, 2026: 250 of 270 public lines checked. Shares are of the 196 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.

Top AI tools in Fashion & Lifestyle

Ranked by the 196 Fashion & Lifestyle companies on usedby with a confirmed or observed proof. Job-post signals are counted apart, never ranked.

Gorgias9% (17)
Tidio7% (13)
Insider One6% (11)
Bloomreach5% (10)
Kustomer4% (8)

Gorgias is the most used AI tool among the 196 Fashion & Lifestyle companies on usedby: 17 of them (9%) use it. Tidio follows with 13 (7%).

AI in Fashion & Lifestyle, on usedby

More than 150 companies tracked on usedby belong to Fashion & Lifestyle, each with a public proof of AI tool use. Fashion & Apparel accounts for more than 100 of them, Beauty & Cosmetics for more than 40 and Luxury Goods for more than 10. Well known names include L'Oréal, Nike, Adidas, Prada Group, Dolce & Gabbana, Under Armour, Estée Lauder and Levis.

Support & CX is the largest tool family, and Gorgias is the most used tool, alongside Tidio and Kustomer. Insider One, Bloomreach and Movable Ink are among the most used tools in Marketing & Content. Engineering & Data covers Databricks, Hightouch and Jotform, Operations & Workflow brings in HighRadius, Writer and FloQast, and Creative & Design includes TruefanAI, Photoroom and Runway. For software teams, GitHub Copilot and Factory appear as coding tools, while Nooks shows up on the sales side.

Where AI lands

Each family of AI tools, by the Fashion & Lifestyle companies on usedby that use one, with the tools they use most.

  1. Support & CX85 companies, 43%
  2. Marketing & Content48 companies, 24%
  3. Engineering & Data33 companies, 17%
  4. Operations & Workflow25 companies, 13%
  5. Creative & Design21 companies, 11%
  6. Legal & HR12 companies, 6%
  7. Meeting & Voice10 companies, 5%
  8. Research & Knowledge9 companies, 5%

In their own words

Verbatim quotes from Fashion & Lifestyle companies, each linked to the page it comes from.

We have to know what we’re doing, we have to know what we said, we have to know where we can find it. We have to know how that negotiation evolved into a final contract, Ironclad does all of that for us.
Tom Sarakatsannis, General Counsel
L'Oréal · on Ironclad · Source
The GenAI infrastructure we built is already enabling use cases beyond product reviews,
Rahul Pandey, Senior Solutions Architect
Adidas · on Databricks · Source
By leveraging CoWork and CoCo together, we've opened up access to insights at all levels — from the front lines all the way up to the executive suite.
Patrick Duroseau, Chief Data and AI Officer
Under Armour · on Snowflake · Source
Time-to-market for our eCommerce platform was a huge benefit of Harness
Michael Alderson, Principal Cloud Architect
Ulta Beauty · on Harness · Source
Users are getting used to talking to AI in natural language. Going back to an e-commerce site where you have to type keywords will quickly feel anachronistic.
Edouard Wattel, VP Digital & E-commerce Europe
Samsonite · on iAdvize · Source

Well-known Fashion & Lifestyle companies on usedby

Each with the AI tools a public page shows it uses.

Who uses what

AI tools per area at the 8 Fashion & Lifestyle companies with the most tools on usedby. Areas are tool categories: too few lines name the team.

AI tools per area at the Fashion & Lifestyle companies with the most tools
CompanySupport & CXMarketing & ContentEngineering & DataOperations & WorkflowCreative & DesignLegal & HRMeeting & Voice
L'Oréal0Appier, Insider One, and SurferMem0, Sonar, Bubble, and PineconeNotion and HighRadiusCanvaIronclad0
Under ArmourTidioFrase and SmartlyVectra AI, Snowflake, Factory, and v00Colossyan and Runway00
Adidas0Jasper, Insider One, and WordtuneSonar and DatabricksHighRadius000
Gap0Insider OneMonte Carlo and SonarOnyx, Within, and Zip000
Nike0Wordtunev0HighRadius00Tana and Fireflies
Skechers00SnykUniphoreIdeogram0Krisp
Ulta Beauty0Movable Ink and JasperHarnessMiro000
Estée Lauder0ProfoundChatGPT00Gloat0

Scroll sideways for more areas.

L'Oréal has AI tools in 5 of these 7 areas. Engineering & Data holds the most tools at these companies: 16 in total.

Newest changes

New tools across the 196 Fashion & Lifestyle companies on usedby, last 90 days.

Jul 6 – Oct 2Beauty PieStartedWriter
Jul 1 – Aug 7Flying SoloStartedJotform

196 Fashion & Lifestyle companies on usedby

Each company links to its AI stack and the proof behind each tool.

Showing 30 of 196.

Questions about AI in Fashion & Lifestyle

What AI tools do Fashion & Lifestyle companies use?

Gorgias comes first: 17 of the 196 Fashion & Lifestyle companies on usedby use it, with a confirmed or observed proof (9%). Tidio (13), Insider One (11), Bloomreach (10), and Kustomer (8) come next. See who uses Gorgias.

How many Fashion & Lifestyle companies use AI tools?

usedby lists 196 Fashion & Lifestyle companies with at least one public AI tool. This counts the companies usedby tracks, not the whole industry.

What AI coding tools do Fashion & Lifestyle companies use?

On usedby: GitHub Copilot (2) and Factory (1), counted among the 196 Fashion & Lifestyle companies with a confirmed or observed proof of the tool.

What AI customer support tools do Fashion & Lifestyle companies use?

On usedby: Gorgias (17), Tidio (13), and Kustomer (8), counted among the 196 Fashion & Lifestyle companies with a confirmed or observed proof of the tool.

What AI sales tools do Fashion & Lifestyle companies use?

On usedby: Nooks (1), counted among the 196 Fashion & Lifestyle companies with a confirmed or observed proof of the tool.

How does usedby count AI use in Fashion & Lifestyle?

Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, most saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Fashion & Lifestyle companies on usedby, not the whole industry.