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Bloomreach vs Insider One: who uses which

Customers, public proof and the companies that use both.

On usedby, 50 companies use Bloomreach and 40 use Insider One. 2 companies use both, including Burger King and ING. Insider One leads among the Fashion & Apparel companies on usedby that use either tool.Latest check Oct 8, 2026: 90 of 90 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Bloomreach, Insider One, or both

Every company with a public proof for at least one of the two tools.

48

use only Bloomreach

2

companies use both

38

use only Insider One

48 companies use only Bloomreach, 38 use only Insider One and 2 use both, out of the 88 companies on usedby that use at least one of them.

Bloomreach

Open Bloomreach
50customers
33 confirmed 17 observed

Where it lands

Banking & Mortgages1
Consumer Goods1
E-commerce & D2C1

Newest customers

No new customer since tracking started on October 8, 2026.

Insider One

Open Insider One
40customers
34 confirmed 6 observed

Where it lands

Fashion & Apparel5
Automotive Manufacturing3
Insurance & InsurTech2

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Bloomreach and Insider One
Company
Burger King
ING

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

BloomreachInsider One
Customersusedby, latest check Oct 8, 2026Bloomreach: 50 (33 confirmed, 17 observed)Insider One: 40 (34 confirmed, 6 observed)
Top industryusedby, latest check Oct 8, 2026Bloomreach: No clear leadInsider One: Fashion & Apparel (5)
SecurityBloomreach: SOC 2 (type not stated)bloomreach.com, checked Oct 8, 2026Insider One: ISO 27001insiderone.com, checked Oct 8, 2026
IntegrationsNot checked yetInsider One: Google Ads, Facebook Ads, TikTok Ads, Google Analytics, Amplitude, Mixpanel, Segment, Salesforce CRM, Shopify, Klaviyo, Mailchimp, HubSpot CRMinsiderone.com, checked Oct 8, 2026
WebsiteBloomreach: bloomreach.comInsider One: insiderone.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Bloomreach

drive 5x more revenue per email

Revolution Beauty

Vendor case study, bloomreach.com, published Sep 16, 2025

Read the story

The company has seen a 12% lift in revenue thanks to personalized campaigns built with Loomi AI

Cooltra

Vendor case study, bloomreach.com, published May 7, 2026

Read the story

Insider One

How Slazenger gained 49x ROI in only 8 weeks

Slazenger

Vendor case study, insiderone.com, published Aug 31, 2026

Read the story

$310K in incremental revenue

Safat Home

Vendor case study, insiderone.com, published Jul 10, 2023

Read the story

Questions about Bloomreach and Insider One

Which is used more, Bloomreach or Insider One?

Bloomreach has more customers on usedby: 50 against 40 for Insider One.

Do companies use both Bloomreach and Insider One?

Yes. 2 companies use both on usedby, including Burger King and ING.

Who uses Bloomreach?

50 companies on usedby, each with the public page that shows it. See who uses Bloomreach.

Who uses Insider One?

40 companies on usedby, each with the public page that shows it. See who uses Insider One.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.