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How Burger King uses Insider One

25%

“a conversion rate 25% higher than the industry average”

As published on insiderone.com, October 2023. Captured by usedby on Oct 8, 2026.

What happened

Burger King uses Insider One's Web Push Notifications and Banner Management to promote add-on items to shoppers and to show personalized on-site banners that change with user behavior. The aim is to improve conversions and average order value through cross-selling.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Burger King, not ours.

  • 10%“Increasing click-through rate by 10% with personalized on-site banners”

Web Push triggers identified users with more than two items in their cart and promoted add-ons through overlays, encouraging them to consider additional purchases such as soft drinks and fries.

From the page. insiderone.com, captured Oct 8, 2026

The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers.

Head of Marketing, Head of Marketing, Burger King. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 25%CheckedPrinted word for word on the page, near the name of Burger King.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Burger King.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Burger King uses Insider OneCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

53.6%“a 53.6% increase in test drive bookings via exit intent overlays”Nissan India uses Insider One. Another customer of Insider One6X“Belgian Cycling Factory achieved 6X faster campaign execution and ROI delivered within 6 weeks”Belgian Cycling Factory uses Insider One. Another customer of Insider One30X ROI“we've achieved 30X ROI by using Insider One's data to personalize our messaging.”Vogacloset uses Insider One. Another customer of Insider One