How Burger King uses Appier
31%
“achieved a conversion rate of 31%”
As published on appier.com. Checked by usedby on Oct 9, 2026.
What happened
Burger King uses Appier's AIQUA AI personalization cloud to track customer online behavior and send personalized, real-time messages and promotions. It also builds interactive website campaigns and manages multi-wave holiday campaigns on a single platform.
Summary written by usedby from the source page, in English. The figures are those of Appier and Burger King, not ours.
- 6 percentage points“For example, for its Double 12 time-limited event, Burger King used an in-web countdown clock to create urgency and succeeded in lifting its conversion rate by 6 percentage points.”
- 50%“This achieved a discount code use rate of 50%.”
For example, when AIQUA’s analysis of onsite customer behavior detected intent to leave, the system would automatically trigger a pop-up containing a discount offer. This not only prevented customers from leaving, but also converted them into buying customers and achieved a conversion rate of 31%.
With AIQUA’s AI data analysis and segmentation functions, we were able to construct personalized marketing strategies based on customer insights and precisely target individual customers with messages and promotions. Appier’s solutions are easy to use, and its team is proactive in providing useful ideas to help us optimize our marketing strategy. We look forward to collaborating further with Appier for many more marketing applications.
What the story claims, and what we checked
What we compared with the page.
- The figure: 31%CheckedPrinted word for word on the page, near the name of Burger King.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Burger King.
- Burger King uses AppierCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
More stories
Same company, same tool or same industry.
