2-10%
CTR uplift from send-time optimization versus
As published on appier.com. Checked by usedby on Oct 9, 2026.
What happened
Krungsri Credit Card uses Appier's AIXON platform to build interest-based customer segments and keyword personas, and its AIQUA platform to send segment-specific campaigns at predicted best delivery times. The aim is to reach higher-quality prospects and raise engagement and onsite conversions.
Summary written by usedby from the source page, in English. The figures are those of Appier and Krungsri, not ours.
- 2.8%“the effectiveness is 2.8% higher than manual selection by KCC’s marketing team and 12% higher than all time periods”
It saw the application of send-time optimization lead to a click-through rate (CTR) uplift of between 2-10% compared to human-chosen timings across categories including shopping, travel, insurance and cars.
We know how personal people’s finances are to them, so it’s important to us that we are considerate of their individual needs and preferences from the outset. Appier helps us demonstrate this consideration for our customers by helping us reach people at the best times and with the information they need the most, all powered by its outstanding AI technology. We look forward to continuing to work with Appier to apply the most effective marketing technology to develop even stronger relationships with our customers.
What the story claims, and what we checked
What we compared with the page.
- The figure: 2-10%CheckedThe figure is on the page; its label is our wording.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Krungsri.
- Krungsri uses AppierCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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