AI for personalized customer journeys, product recommendations and automated ad creative and buying.
300 companies on usedby use at least one of the 10 tools in this category with a public customer. Movable Ink leads with 65 companies. Then come Bloomreach (50) and Optimove (42). 13 companies run two of these tools or more. The most common pair is Insider One with Appier (4 companies).Latest check Oct 8, 2026: 290 of 315 public lines checked. Counts are of companies on usedby, not of the whole market: we list a company when a public page shows its AI tools.
300
companies on usedby use a tool of this category
Companies per tool. A company using two tools counts for both.
Counts include job-post signals, drawn apart on each tool page.
Companies with a public line for each tool. Job-post signals count and are drawn apart in the proof bar.
| # | Tool | Customers | Proof |
|---|---|---|---|
| 1 |  Movable Ink | 65 | |
| 2 |  Bloomreach | 50 | |
| 3 |  Optimove | 42 | |
| 4 |  Insider One | 40 | |
| 5 |  Appier | 28 | |
| 6 |  AdCreative | 26 | |
| 7 |  Mutiny | 23 | |
| 8 |  Qloo | 17 | |
| 9 |  Getcrux | 15 | |
| 10 |  Smartly | 9 |
13 companies run two of these tools or more. The most common pair is Insider One with Appier, at 4 companies.
Movable Ink65 customersMovable Ink is used by 65 companies on usedby, 60 confirmed by a case study, a named quote or a press release. Named customers include Meta, NBA, and Domino's. Who uses Movable Ink, Bloomreach vs Movable Ink
Customer page: movableink.com. Latest check of 65 of 65 lines: Oct 8, 2026.
Bloomreach50 customersBloomreach is used by 50 companies on usedby, 33 confirmed by a case study, a named quote or a press release. Named customers include Red Bull, Capital One, and T-Mobile. Who uses Bloomreach, Bloomreach vs Movable Ink
Customer page: bloomreach.com. Latest check of 50 of 50 lines: Oct 8, 2026.
Optimove42 customersOptimove is used by 42 companies on usedby, 42 confirmed by a case study, a named quote or a press release. Named customers include Coca Cola, Caesars Entertainment, and Apuesta Total. Who uses Optimove, Bloomreach vs Optimove
Customer page: optimove.com. Latest check of 42 of 42 lines: Oct 8, 2026.
Insider One40 customersInsider One is used by 40 companies on usedby, 34 confirmed by a case study, a named quote or a press release. Named customers include Coca Cola, Samsung, and Toyota. Who uses Insider One, Appier vs Insider One
Customer page: insiderone.com. Latest check of 40 of 40 lines: Oct 8, 2026.
Companies first listed by a tool of this category in the last 90 days.
Side-by-side pages with the companies behind each tool.
Answers drawn from usedby data.
Movable Ink, used by 65 of the 300 companies on usedby in this category. Then come Bloomreach (50) and Optimove (42). Who uses Movable Ink.
Movable Ink: 65 companies on usedby, against 50 for Bloomreach. 1 company uses both, counting confirmed and observed lines only.
Yes: 13 of the 300 companies on usedby in this category run two or more. The most common pair is Insider One with Appier (4 companies).
By the number of companies with a public line for each tool, read from dated captures of vendor customer pages, case studies, press releases and job posts. Job-post signals count in the totals and are shown apart. usedby lists a company when a public page shows it, so these counts describe the companies on usedby, not the whole market.