Insider One vs Movable Ink: who uses which
Customers, public proof and the companies that use both.
On usedby, 40 companies use Insider One and 65 use Movable Ink. 1 company uses both, including Lenovo. Insider One leads among the Fashion & Apparel companies on usedby that use either tool.Latest check Oct 8, 2026: 105 of 105 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Insider One, Movable Ink, or both
Every company with a public proof for at least one of the two tools.
39
use only Insider One
1
company uses both
64
use only Movable Ink
39 companies use only Insider One, 64 use only Movable Ink and 1 uses both, out of the 104 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Where it lands
Newest customers
We have not started tracking changes for Movable Ink yet.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company | First public proof, Movable Ink |
|---|---|
 Lenovo | On or before Oct 2024 |
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Insider One
Movable InkWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Insider One
How Slazenger gained 49x ROI in only 8 weeks
Slazenger
Vendor case study, insiderone.com, published Aug 31, 2026
$310K in incremental revenue
Safat Home
Vendor case study, insiderone.com, published Jul 10, 2023
Movable Ink
One personalized block lifted revenue by 10% on average.
Huel
Vendor case study, movableink.com, captured Oct 8, 2026
25x increase in revenue per send
Ballard Designs
Vendor case study, movableink.com, captured Oct 8, 2026
Questions about Insider One and Movable Ink
Which is used more, Insider One or Movable Ink?
Movable Ink has more customers on usedby: 65 against 40 for Insider One.
Do companies use both Insider One and Movable Ink?
Yes. 1 company uses both on usedby, including Lenovo.
Who uses Insider One?
40 companies on usedby, each with the public page that shows it. See who uses Insider One.
Who uses Movable Ink?
65 companies on usedby, each with the public page that shows it. See who uses Movable Ink.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.