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How Hibbett uses Movable Ink

40%+

“a 40%+ lift in conversion rate”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Hibbett uses Movable Ink's Da Vinci AI to personalize customer engagement content, with the customer lifecycle team using it to tailor marketing to what customers want.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Hibbett, not ours.

  • seven hours“seven hours back each week”

With Da Vinci, the team turned AI into time saved and results that delivered big: a 40%+ lift in conversion rate and seven hours back each week to focus on what matters.

From the page. movableink.com, captured Oct 8, 2026

Gone are the stale segments. Gone are the marketer preferences where we're making assumptions. And we're truly living in a personalized world now where every customer is getting what they want. Even if they don't know that they want it, they're getting it.

Kayla Brown, Director, Customer Lifecycle, Hibbett. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 40%+CheckedPrinted word for word on the page, near the name of Hibbett.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Hibbett.
  • Hibbett uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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