1
AI tool in use at Currys
Currys uses 1 AI tool: Movable Ink (Marketing Personalization & Ads). A published story, quote or press release confirms it.Latest check Oct 8, 2026: 1 of 1 tool checked, from 5 public sources.
- Website
- currys.co.uk
- AI tools in use
- 1
- Latest check
- October 8, 20261 of 1 tool checked so far
Every AI tool at Currys
1 line, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Movable Ink | Marketing Personalization & Ads | On or before Aug 2024 | movableink.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Currys's own words
Published results, each linked to its dated source. We quote, we do not score.
49%lift in clickthrough rate
Currys uses Movable Ink. Vendor case study, Captured Oct 8, 2026.167%lift in CRM revenue
Currys uses Movable Ink. Vendor case study, Captured Oct 8, 2026.We set out to work smarter and faster, to drive significant commercial growth and meaningful customer engagement, and create a better customer experience by delivering the right content to the right customers at the right time.Questions about AI at Currys
What AI tools does Currys use?
Currys uses 1 AI tool: Movable Ink. 1 is confirmed by a published story, quote or press release, and none is listed on the vendor's own pages.
How does usedby know which AI tools Currys uses?
Each tool is linked to a public page that names Currys: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Currys, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.