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How Currys uses Movable Ink

167%

“167% lift in CRM revenue”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Currys' CRM team uses Movable Ink together with Phrasee to replace manual work on siloed data with personalised, automated email content. It uses this to run its CRM program as a revenue driver.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Currys, not ours.

  • 7.5 MM“• 7.5 MM growth in subscriber base”
  • 125%“• 125% increase in productivity”
  • 25%“all while cost to serve shrank by 25%.”

With the powerful Movable Ink and Phrasee partnership, Currys went from early mornings manually slogging through siloed data to personalised, automated content that resulted in:

From the page. movableink.com, captured Oct 8, 2026

We set out to work smarter and faster, to drive significant commercial growth and meaningful customer engagement, and create a better customer experience by delivering the right content to the right customers at the right time.

Krissy Williams, Head of CRM, Loyalty & Personalization, Currys, Currys. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 167%CheckedPrinted word for word on the page, near the name of Currys.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Currys.
  • Currys uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink