5
AI tools in use at DECATHLON
DECATHLON uses 5 AI tools: Parloa and Zowie (Customer Service Automation), Insider One (Marketing Personalization & Ads), Photoroom (Image Generation & Editing), and Yellow.ai (Chatbots & Live Chat). 4 are confirmed by a published story, quote or press release; 1 is listed on the vendor's own pages.Latest check Oct 8, 2026: 5 of 5 tools checked, from 9 public sources.
- Industry
- Retail
- Website
- decathlon.com
- AI tools in use
- 5Median for the 53 Retail companies on usedby: 1
- Latest check
- October 8, 20265 of 5 tools checked so far
Every AI tool at DECATHLON
5 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Insider One | Marketing Personalization & Ads | — | insiderone.com | |
 Parloa | Customer Service Automation | — | parloa.com | |
 Photoroom | Image Generation & Editing | — | photoroom.com | |
 Zowie | Customer Service Automation | — | getzowie.com | |
 Yellow.ai | Chatbots & Live Chat | — | yellow.ai |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In DECATHLON's own words
Published results, each linked to its dated source. We quote, we do not score.
8%increase in AOV using micro-segmentation
DECATHLON uses Insider One. Vendor case study, Published Feb 12, 2024.500,000+interactions per year
DECATHLON uses Parloa. Vendor case study, Published Jul 24, 2025.Using Insider’s dynamic attributes and onsite experiment tools for our website, we were able to improve our conversion rate by almost 14% and increase average order value by 8%.Photoroom has provided useful support throughout our process. Communication has been proactive, constructive, and reactive. Despite us not being a 'big client' (with 35,000 photos for this project only), they never compromised the quality of their support.DECATHLON compared to other Retail companies
DECATHLON uses 5 AI tools. The median among the 53 Retail companies on usedby is 1. 49 of its 52 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
53 Retail companies on usedby, by number of AI tools
- 31 companies with 1 tool
- 10 companies with 2 tools
- 6 companies with 3 tools
- 2 companies with 4 tools
- 2 companies with 5 tools
- 0 companies with 6 tools
- 0 companies with 7 tools
- 2 companies with 8 tools or more
What its peers use that DECATHLON does not
Questions about AI at DECATHLON
What AI tools does DECATHLON use?
DECATHLON uses 5 AI tools: Insider One, Parloa, Photoroom, Zowie, and Yellow.ai. 4 are confirmed by a published story, quote or press release, and 1 is listed on the vendor's own pages.
Does DECATHLON use Paradox?
usedby has not found a public page showing that DECATHLON uses Paradox. Paradox is the most used AI tool among the 53 Retail companies on usedby: 6 of them use it. See who uses Paradox.
How does DECATHLON compare to other Retail companies?
DECATHLON uses 5 AI tools. The median among the 53 Retail companies on usedby is 1, and 49 of its 52 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools DECATHLON uses?
Each tool is linked to a public page that names DECATHLON: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find DECATHLON, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.