Skip to main content
usedby
Search tools, companies

How DECATHLON uses Insider One

8%

“Sending timely, relevant notifications and increasing onsite product discovery led to a remarkable 8% increase in AOV”

As published on insiderone.com, February 2024. Captured by usedby on Oct 8, 2026.

What happened

Decathlon uses Insider One's web personalization tools, including Web Push notifications, web banners and the Smart Recommender product recommendation feature, to target website visitors with relevant messages and product suggestions. It applies them to raise average order value, optimize checkout and re-engage customers with back-in-stock alerts.

Summary written by usedby from the source page, in English. The figures are those of Insider One and DECATHLON, not ours.

  • 14%“As a result, Decathlon streamlined its checkout process, reduced cart abandonment rates, and achieved a significant 14% increase in AOV”
  • 2.6%“Reengaging customers with back-in-stock notifications to increase conversions by 2.6%”

Sending timely, relevant notifications and increasing onsite product discovery led to a remarkable 8% increase in AOV and 14% increase in conversion rates.

From the page. insiderone.com, captured Oct 8, 2026

Using Insider’s dynamic attributes and onsite experiment tools for our website, we were able to improve our conversion rate by almost 14% and increase average order value by 8%.

Ecommerce & Omnichannel Director, Ecommerce & Omnichannel Director, DECATHLON. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 8%CheckedPrinted word for word on the page, near the name of DECATHLON.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of DECATHLON.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • DECATHLON uses Insider OneCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

500,000+“500,000+ interactions per year”DECATHLON uses Parloa. Another tool at DECATHLON53.6%“a 53.6% increase in test drive bookings via exit intent overlays”Nissan India uses Insider One. Another customer of Insider One6X“Belgian Cycling Factory achieved 6X faster campaign execution and ROI delivered within 6 weeks”Belgian Cycling Factory uses Insider One. Another customer of Insider One