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How DECATHLON uses Parloa

500,000+

“500,000+ interactions per year”

As published on parloa.com, July 2025. Captured by usedby on Oct 3, 2026.

What happened

Decathlon uses Parloa's conversational AI platform to run service bots across phone, chat, and messenger channels. The AI agent identifies callers by order number and routes them to the right agent, so human agents can focus on more sensitive and high-priority issues.

Summary written by usedby from the source page, in English. The figures are those of Parloa and DECATHLON, not ours.

  • 74%“74% of customers were identified by their order number”
  • 20%“Decathlon eliminated 20% of repetitive tasks from agents’ plates”

The Decathlon AI Agent serves as a digital newsbox that quickly and accurately forwards callers to agents using issue-based routing, ensuring each customer is matched with the best available agent automatically.

From the page. parloa.com, captured Oct 3, 2026

Thanks to Parloa, we’ve reduced wait times and repetitive tasks for our agents, allowing them to focus more on solving real customer problems over the phone, chat, and WhatsApp.

Olivia Szpiech, Director of Customer Service, Decathlon Germany, DECATHLON. Source, captured Oct 3, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: 500,000+CheckedPrinted word for word on the page, near the name of DECATHLON.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of DECATHLON.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • DECATHLON uses ParloaCheckedConfirmed line. Latest check across sources: Oct 3, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

8%“Sending timely, relevant notifications and increasing onsite product discovery led to a remarkable 8% increase in AOV”DECATHLON uses Insider One. Another tool at DECATHLON20%“MAINGAU achieved its goal of an additional 20% automation rate within a short period of time”MAINGAU uses Parloa. Another customer of Parloa3 million“AI-driven execution of up to 3 million calls per year”HSE uses Parloa. Another customer of Parloa