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How Currys uses Movable Ink

37%

“37% lift in revenue per send”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Currys uses Movable Ink Da Vinci to have AI select which email creative each recipient receives, replacing marketer-selected batch sends and the traditional campaign calendar. It also uses Movable Ink Studio to maintain personalized product grids and keeps creatives in circulation by reusing them with targeting rules.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Currys, not ours.

  • 49%“49% lift in clickthrough rate”
  • 30%“30% lift in conversions”

Da Vinci prevented subscriber fatigue by nearly halving the recipient list, yet they saw stronger results across clicks, click-to-conversion rates, and revenue per send.

From the page. movableink.com, captured Oct 8, 2026

We set out to work smarter and faster, to drive significant commercial growth and meaningful customer engagement, and create a better customer experience by delivering the right content to the right customers at the right time.

Krissy Williams, Head of CRM, Loyalty & Personalization, Currys, Currys. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 37%CheckedPrinted word for word on the page, near the name of Currys.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Currys.
  • Currys uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink