Personalization & advertising tools used by E-commerce & D2C companies
Each line links its public proof and the date usedby last checked it.
23
E-commerce & D2C companies use Personalization & advertising tools
The most used: Bloomreach (8), Smartly (6), and Movable Ink (4).Data as of Oct 19, 2026
Ranking
Tools ranked by the E-commerce & D2C companies that use them. Ties go to the stronger proof.
Who uses each tool
Strongest proof first. A job post is a signal, the weakest proof.
1
Bloomreach8 companies · Checked Oct 18, 202680 confirmed 8 observed
AOChecked Oct 18, 2026
BashChecked Oct 8, 2026
Bluestem BrandsChecked Oct 18, 2026
CasperChecked Oct 18, 2026
iHerbChecked Oct 18, 2026
LaithwaitesChecked Oct 18, 2026
Virgin WinesChecked Oct 18, 2026
WehkampChecked Oct 18, 2026
2
Smartly6 companies · Checked Oct 19, 202665 confirmed 1 observed
BrooklinenChecked Oct 19, 2026
HelloFreshChecked Oct 19, 2026
KavakChecked Oct 19, 2026
Marley SpoonChecked Oct 19, 2026
ZalandoChecked Oct 19, 2026
InstamartChecked Oct 8, 2026
3
Movable Ink4 companies · Checked Oct 19, 202644 confirmed 0 observed
Ballard DesignsChecked Oct 19, 2026
cinchChecked Oct 19, 2026
FanaticsChecked Oct 19, 2026- Marley SpoonChecked Oct 19, 2026
4
Insider One2 companies · Checked Oct 18, 202622 confirmed 0 observed
MadeiraMadeiraChecked Oct 18, 2026
VogaclosetChecked Oct 18, 2026
5
Invoca2 companies · Checked Oct 19, 202626
Optimove1 company · Checked Oct 11, 202617
Appier1 company · Checked Oct 19, 20261
How usedby counts
A company counts once per tool, at its strongest proof: confirmed (a case study, a named testimonial, a press release or the company's own account), declared (the company told usedby), observed (a vendor logo wall or customers page) or signal (a job post). Counts cover the companies on usedby, never the whole market.
1 company that sells software was left out, so a vendor is never counted as a user.
Data as of October 19, 2026.
Questions
Which Personalization & advertising tools do E-commerce & D2C companies use most?
Bloomreach leads: 8 of the 23 E-commerce & D2C companies on usedby that use Personalization & advertising tools use it. Next: Smartly (6), Movable Ink (4), Insider One (2), and Invoca (2). See Bloomreach.
How many E-commerce & D2C companies use Personalization & advertising tools?
23 E-commerce & D2C companies on usedby use at least one of 7 Personalization & advertising tools. It counts the companies usedby tracks.
What proof backs these lines?
Of the 23 companies, each counted at its strongest proof: 13 confirmed, 0 declared, 10 observed and 0 known from a job post.
How does usedby build this ranking?
usedby counts each E-commerce & D2C company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. 1 software vendor is left out. Every line shows its proof and the date usedby last checked it.