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What AI does Fanatics use?

fanatics.com

11

AI tools in use at Fanatics

5 confirmed 6 observed

Fanatics uses 11 AI tools: Sprinklr, Decagon, and Sierra (Customer Service Automation), FloQast and Ramp (Finance & Accounting AI), Movable Ink (Marketing Personalization & Ads), Replicant (AI Phone Agents), and 4 other tools. 5 are confirmed by a published story, quote or press release; 6 are listed on the vendor's own pages.Latest check Oct 8, 2026: 11 of 11 tools checked, from 19 public sources.

AI tools in use
11
Latest check
October 8, 202611 of 11 tools checked so far

Every AI tool at Fanatics

11 lines, each linked to the public page behind it. Open a row to see the dated capture.

ToolTeamFirst public proofProofSource
FloQastFinance & Accounting AIOn or before Feb 2025floqast.com
Movable InkMarketing Personalization & AdsOn or before Apr 2025movableink.com
ReplicantAI Phone Agents—replicant.com
SnowflakeData Cloud & Analytics—snowflake.com
SprinklrCustomer Service Automation—sprinklr.com
DecagonCustomer Service Automation—decagon.ai
FellowMeeting Assistants—fellow.ai
LevelpathProcurement & Sourcing—levelpath.com
LiveKitSpeech & Audio API—livekit.com
RampFinance & Accounting AI—ramp.com
SierraCustomer Service AutomationOn or before Jul 2026sierra.ai

“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.

In Fanatics's own words

Published results, each linked to its dated source. We quote, we do not score.

With Replicant, we’ve unlocked a new level of visibility into what drives calls to our contact center. The platform’s insights have empowered us to identify patterns and improve processes.
Nigel Ponds, Global Director of Workforce Management, Replicant. Source, Captured Oct 8, 2026
Real-time listening has changed how we show up for fans by allowing us to stay ahead of both the excitement and opportunities,
Tyler Graves, Director of Social Media, Fan Relations, Sprinklr. Source, Captured Oct 8, 2026

Questions about AI at Fanatics

What AI tools does Fanatics use?

Fanatics uses 11 AI tools: FloQast, Movable Ink, Replicant, Snowflake, Sprinklr, Decagon, Fellow, Levelpath, LiveKit, Ramp, and Sierra. 5 are confirmed by a published story, quote or press release, and 6 are listed on the vendor's own pages.

How does usedby know which AI tools Fanatics uses?

Each tool is linked to a public page that names Fanatics: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Fanatics, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.