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What AI does Rituals use?

rituals.com

1

AI tool in use at Rituals

1 confirmed 0 observed

Rituals uses 1 AI tool: Decagon (Customer Service Automation). A published story, quote or press release confirms it.Latest check Oct 7, 2026: 1 of 1 tool checked, from 3 public sources.

AI tools in use
1
Latest check
October 7, 20261 of 1 tool checked so far

Every AI tool at Rituals

1 line, each linked to the public page behind it. Open a row to see the dated capture.

ToolTeamFirst public proofProofSource
DecagonCustomer Service Automation—decagon.ai

“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.

In Rituals's own words

Published results, each linked to its dated source. We quote, we do not score.

During peak holiday and Black Friday season, we can see up to 9,000 cases a day. With our agent, Ray, handling a significant portion of that volume, we had zero customer relations backlog for the first time ever.
Rommy Verschelling, Head of Customer Relations, Rituals. On Decagon. Source, Captured Oct 7, 2026

Questions about AI at Rituals

What AI tools does Rituals use?

Rituals uses 1 AI tool: Decagon. 1 is confirmed by a published story, quote or press release, and none is listed on the vendor's own pages.

How does usedby know which AI tools Rituals uses?

Each tool is linked to a public page that names Rituals: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Rituals, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.