4
AI tools in use at Ulta beauty
Ulta beauty uses 4 AI tools: Harness (DevOps & Feature Mgmt), Movable Ink (Marketing Personalization & Ads), Jasper (Marketing Copywriting), and Miro (Project & Workspace Mgmt). 2 are confirmed by a published story, quote or press release; 2 are listed on the vendor's own pages.Latest check Oct 8, 2026: 4 of 4 tools checked, from 9 public sources.
- Industry
- Beauty & Cosmetics
- Website
- ulta.com
- AI tools in use
- 4Median for the 19 Beauty & Cosmetics companies on usedby: 1
- Latest check
- October 8, 20264 of 4 tools checked so far
Every AI tool at Ulta beauty
4 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Harness | DevOps & Feature Mgmt | — | harness.io | |
 Movable Ink | Marketing Personalization & Ads | On or before Aug 2024 | movableink.com | |
 Jasper | Marketing Copywriting | — | jasper.ai | |
 Miro | Project & Workspace Mgmt | — | miro.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Ulta beauty's own words
Published results, each linked to its dated source. We quote, we do not score.
95%decrease in production time
Ulta beauty uses Movable Ink. Vendor case study, Captured Oct 8, 2026.50xincrease in deployment volumes
Ulta beauty uses Harness. Vendor case study, Published Sep 22, 2026.We've connected all of the data and have blended the conversation. Because at the end of the day, you can have hundreds of campaigns, hundreds of channels, but you only have one customer you're speaking to.Time-to-market for our eCommerce platform was a huge benefit of HarnessUlta beauty compared to other Beauty & Cosmetics companies
Ulta beauty uses 4 AI tools. The median among the 19 Beauty & Cosmetics companies on usedby is 1. 17 of its 18 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
19 Beauty & Cosmetics companies on usedby, by number of AI tools
- 13 companies with 1 tool
- 2 companies with 2 tools
- 2 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 0 companies with 6 tools
- 0 companies with 7 tools
- 1 company with 8 tools or more
What its peers use that Ulta beauty does not
Questions about AI at Ulta beauty
What AI tools does Ulta beauty use?
Ulta beauty uses 4 AI tools: Harness, Movable Ink, Jasper, and Miro. 2 are confirmed by a published story, quote or press release, and 2 are listed on the vendor's own pages.
Does Ulta beauty use iAdvize?
usedby has not found a public page showing that Ulta beauty uses iAdvize. iAdvize is the most used AI tool among the 19 Beauty & Cosmetics companies on usedby: 3 of them use it. See who uses iAdvize.
How does Ulta beauty compare to other Beauty & Cosmetics companies?
Ulta beauty uses 4 AI tools. The median among the 19 Beauty & Cosmetics companies on usedby is 1, and 17 of its 18 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Ulta beauty uses?
Each tool is linked to a public page that names Ulta beauty: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Ulta beauty, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.