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How Ulta beauty uses Movable Ink

95%

“95% decrease in production time”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Ulta Beauty's email marketers use Movable Ink to automate personalized email campaigns that pull in data from five API sources (inventory, product recommendations, store information, ratings and reviews, and loyalty). Campaigns include loyalty points calculations, recently browsed triggers, poll retargeting and fallback content.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Ulta beauty, not ours.

  • 34.1%“Results: 34.1% lift in conversion rate, 95% decrease in production time”
  • 316.67%“Results: 316.67% lift in click-through rate”
  • 20.8%“Results: 20.8% lift in clicks”

Ulta Beauty implemented a campaign that utilizes five API data sources: inventory, product recommendations, store information, ratings and reviews, and their loyalty system. Movable Ink was crucial in synchronizing this information and effectively targeting customers based on the time of day and their recent behaviors.

From the page. movableink.com, captured Oct 8, 2026

We've connected all of the data and have blended the conversation. Because at the end of the day, you can have hundreds of campaigns, hundreds of channels, but you only have one customer you're speaking to.

Liz Beer, Manager of Email Development & Innovation, Ulta Beauty, Ulta beauty. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 95%CheckedPrinted word for word on the page, near the name of Ulta beauty.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Ulta beauty.
  • Ulta beauty uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

50xincrease in deployment volumesUlta beauty uses Harness. Another tool at Ulta beauty469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink