2
AI tools in use at H&M
H&M uses 2 AI tools: GitHub copilot (Engineering) and Leena AI (Internal IT Support). None is confirmed by a published story, quote or press release; 2 are listed on the vendor's own pages.Latest check Oct 2, 2026: 1 of 2 tools checked, from 3 public sources.
- Industry
- Fashion & Apparel
- Website
- hm.com
- AI tools in use
- 2Median for the 50 Fashion & Apparel companies on usedby: 1
- Latest check
- October 2, 20261 of 2 tools checked so far
Every AI tool at H&M
2 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 GitHub copilot | Engineering | — | github.com | |
 Leena AI | Internal IT Support | — | leena.ai |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
H&M compared to other Fashion & Apparel companies
H&M uses 2 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1. 32 of its 49 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
50 Fashion & Apparel companies on usedby, by number of AI tools
- 32 companies with 1 tool
- 8 companies with 2 tools
- 5 companies with 3 tools
- 1 company with 4 tools
- 0 companies with 5 tools
- 2 companies with 6 tools
- 1 company with 7 tools
- 1 company with 8 tools or more
What its peers use that H&M does not
Questions about AI at H&M
What AI tools does H&M use?
H&M uses 2 AI tools: GitHub copilot and Leena AI. None is confirmed by a published story, quote or press release, and 2 are listed on the vendor's own pages.
Does H&M use Kustomer?
usedby has not found a public page showing that H&M uses Kustomer. Kustomer is the most used AI tool among the 50 Fashion & Apparel companies on usedby: 6 of them use it. See who uses Kustomer.
How does H&M compare to other Fashion & Apparel companies?
H&M uses 2 AI tools. The median among the 50 Fashion & Apparel companies on usedby is 1, and 32 of its 49 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools H&M uses?
Each tool is linked to a public page that names H&M: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find H&M, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.