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How Carlsberg uses Synthesia

100+

employees creating videos across Carlsberg

As published on synthesia.io, September 2026. Captured by usedby on Oct 5, 2026.

What happened

Carlsberg's Integrated Supply Chain Academy uses Synthesia to produce training, onboarding, and communications videos in-house instead of hiring external agencies. Videos are built from PDFs in a branded template, generated in English and translated for each market.

Summary written by usedby from the source page, in English. The figures are those of Synthesia and Carlsberg, not ours.

  • €30,000“Three external shoots a year, the conservative baseline, used to mean a minimum of €30,000 in agency fees before anyone counted translation, edits, or revisions.”
  • 150+“For Carlsberg's Integrated Supply Chain, spanning brewery operations, procurement, and logistics across 150+ markets, that means training has to land everywhere, in every language, fast.”

Three external shoots a year, the conservative baseline, used to mean a minimum of €30,000 in agency fees before anyone counted translation, edits, or revisions. That doesn't sit on Carlsberg's P&L anymore.

From the page. synthesia.io, captured Oct 5, 2026

Synthesia has unleashed the potential for us. We're not restrained by budget anymore, or thinking 'is this important enough to film a video on?'

Polina Ananina, Senior Manager Integrated Supply Chain Group Capabilities, Carlsberg. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 100+CheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Carlsberg.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Carlsberg uses SynthesiaCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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