5
AI tools in use at Red Bull
Red Bull uses 5 AI tools: Airtable (Project & Workspace Mgmt), AdCreative (Marketing), Bloomreach (Marketing Personalization & Ads), HighRadius (Finance & Accounting AI), and 1 other tool. 1 is confirmed by a published story, quote or press release; 4 are listed on the vendor's own pages.Latest check Oct 8, 2026: 4 of 5 tools checked, from 9 public sources.
- Industry
- Consumer Goods
- Website
- redbull.com
- AI tools in use
- 5Median for the 57 Consumer Goods companies on usedby: 2
- Latest check
- October 8, 20264 of 5 tools checked so far
Every AI tool at Red Bull
5 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Airtable | Project & Workspace Mgmt | — | airtable.com | |
 AdCreative | Marketing | — | adcreative.ai | |
 Bloomreach | Marketing Personalization & Ads | — | bloomreach.com | |
 HighRadius | Finance & Accounting AI | On or before Jan 2025 | highradius.com | |
 Jotform | No-Code & Internal Tools | — | jotform.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Red Bull's own words
Published results, each linked to its dated source. We quote, we do not score.
Red Bull compared to other Consumer Goods companies
Red Bull uses 5 AI tools. The median among the 57 Consumer Goods companies on usedby is 2. 46 of its 56 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
57 Consumer Goods companies on usedby, by number of AI tools
- 28 companies with 1 tool
- 11 companies with 2 tools
- 3 companies with 3 tools
- 4 companies with 4 tools
- 3 companies with 5 tools
- 2 companies with 6 tools
- 1 company with 7 tools
- 5 companies with 8 tools or more
What its peers use that Red Bull does not
Questions about AI at Red Bull
What AI tools does Red Bull use?
Red Bull uses 5 AI tools: Airtable, AdCreative, Bloomreach, HighRadius, and Jotform. 1 is confirmed by a published story, quote or press release, and 4 are listed on the vendor's own pages.
Does Red Bull use HighRadius?
Yes. HighRadius lists Red Bull on its own pages (captured Oct 7, 2026). HighRadius is the most used AI tool among the 57 Consumer Goods companies on usedby: 14 of them use it. See who uses HighRadius.
How does Red Bull compare to other Consumer Goods companies?
Red Bull uses 5 AI tools. The median among the 57 Consumer Goods companies on usedby is 2, and 46 of its 56 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Red Bull uses?
Each tool is linked to a public page that names Red Bull: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Red Bull, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.